Join host Aislinn McKenna on for the second episode of Ask The Planner on Clarity Convos for Wedding Pros! We discuss the art of networking and building genuine connections in the wedding industry. They share insights on the importance of authentic relationships, the nuances of client-photographer dynamics, and the magic of personal connections that go beyond business. Tune in for practical advice and heartfelt stories that highlight the power of human connection in professional settings.

Join host Aislinn McKenna on Clarity Convos for Wedding Pros as she chats with Samantha Leenheer, a 14-year event industry expert and creator of Kinetic Experiences, House of Joy, and House of Samantha. Discover the power of intentional networking and how it can transform your wedding business. Samantha shares her journey, insights on creating authentic connections, and practical tips for thriving in the wedding industry. Whether you're a planner, photographer, or creative professional, this episode is packed with valuable advice to help you stand out and succeed.

Connect with Samantha here:

instagram.com/houseofjoy.co

[email protected]

instagram.com/house.ofsamantha

houseofsamantha.com/coaching

instagram.com/kineticexperiences

00:00 Introduction to Networking Success

04:44 The Importance of Intentional Networking

10:29 Shifting Mindsets: From Competition to Collaboration

14:21 Understanding Your Unique Value

20:45 Practical Networking Tips for Success

20:50 Networking Essentials: Preparing for Success

26:59 The Art of Follow-Up: Building Lasting Connections

30:13 Overcoming Networking Anxiety: Tips and Strategies

34:35 Creating Your Own Networking Opportunities

41:11 Connecting with Samantha: Services and Resources

On todays episode, Aislinn looks at websites from across the industry and tells you the most common mistakes she sees. If you feel called out, check out some resources here:

In this episode of Clarity Convos for Wedding Pros we discuss effective strategies for wedding photographers to enhance their consultation calls. She shares a client case study illustrating how a shift in energy and mindset led to significant improvements in booking ideal clients. The conversation emphasizes the importance of magnetic energy over desperate energy during consultations, and introduces the Success Accelerator Program as a resource for wedding professionals seeking to elevate their business and income.

Learn about Success Accelerator Program HERE. (https://aislinneileen.com/sap-sales-page)

keywords

wedding photography, consultation calls, client energy, pricing strategy, Success Accelerator Program, wedding pros, client attraction, mindset shifts, booking weddings, ideal clients

Becky Hart joins us again to discuss the importance of networking and community building through Threads. We explore effective strategies for engagement, marketing techniques, and the significance of authentic connections in the wedding industry. The conversation also highlights common pitfalls to avoid on Threads and offers insights on how to leverage the platform for business growth and relationship building among wedding professionals.

Connect with Becky here:

threads.com/@eventcrush

instagram.com/eventcrush

nstagram.com/eventcrush.ed

eventcrush.com

Keywords

Threads, wedding industry, networking, marketing strategies, community building, engagement, social media, wedding professionals, business growth, event planning

In this episode of Clarity Convos for Wedding Pros, host Aislinn McKenna speaks with Leah Weinberg, an attorney and former wedding planner, about the importance of having solid contracts in the wedding industry. They discuss common mistakes in contracts, the significance of aligning contracts with business processes, and the necessity of setting boundaries with clients. Leah shares her journey from wedding planning to law, emphasizing the need for wedding professionals to invest in legal services to protect their businesses. 

Connect with Leah here:

https://www.instagram.com/theleahweinberg/ 

Chapters:

Keywords:

wedding contracts, legal advice, wedding planning, boundaries, business processes, attorney, wedding professionals, contract mistakes, legal services, client communication

In this episode of Clarity Convos for Wedding Pros, Aislinn McKenna and Christa Rene discuss the journey of building scalable businesses in photography and coaching industries. They share their personal experiences, the importance of investing in yourself, and the strategies for transitioning to an in-person sales photography business. The conversation emphasizes the significance of having a clear vision, the challenges of launching new offers, and the value of community and support in achieving business success.

Connect with Christa here:

https://www.instagram.com/christa_rene/ 

scalable businesses, photography, coaching, investment, in-person sales, multiple streams of income, business growth, entrepreneurship, mindset, education

In this episode of Clarity Convos for Wedding Pros, we dive into Success Accelerator Program (SAP) for wedding professionals. We'll addresses common questions and concerns about the program including the time commitment required for the program, the importance of setting realistic goals, and the supportive community that SAP fosters. We also discuss strategies for raising prices and managing time effectively and some of my client's success stories.

Get more info at: https://aislinneileen.com/sap-sales-page

Success Accelerator Program, wedding professionals, coaching, mindset, business growth, community support, pricing strategies, time management, goal setting, personal development

In this episode of Clarity Convos for Wedding Pros, Aislinn McKenna and Adrienna discuss the intricacies of marketing and branding for wedding professionals. They dive into the importance of understanding market segments, buyer types, and the critical role of messaging in attracting the right clients. Adrienna shares valuable insights on how to elevate marketing strategies and provides real-life case studies of vendors who successfully implemented these changes, resulting in increased bookings and engagement. They emphasize the need for authenticity and transparency in marketing while exploring strategies for gathering client reviews and the importance of showcasing these testimonials effectively. The discussion highlights the evolving expectations of clients, particularly Gen Z, and how vendors can adapt their marketing strategies to resonate with this audience. The episode concludes with practical tips for amplifying one's business presence online.

Connect with Adrienna here:

https://www.instagram.com/avaandthebee/ 

https://avaandthebee.com/ 

Chapters

00:00 Introduction to Marketing for Wedding Professionals

keywords: wedding marketing, brand strategy, luxury weddings, buyer behavior, client experience, messaging, marketing agency, wedding professionals, marketing strategies, wedding industry, social media engagement, authenticity, marketing strategies, wedding industry, client reviews, Gen Z, transparency, business growth, online presence, wedding vendors

In this episode of Clarity Combos for Wedding Pros, host Aislinn McKenna and guest Craig Peterman discuss the importance of client experience and referrals in the wedding industry. They explore how to build trust and relationships with clients, the significance of clear communication, and the impact of personalization on the client experience. The conversation also touches on the role of automation in streamlining processes while maintaining a personal touch, the power of referrals, and the importance of asking for reviews. Craig shares anecdotes from his experience, emphasizing that a great client experience can lead to significant business growth through word-of-mouth referrals.

Connect with Craig Here:

https://www.petermanphotovideo.com/

https://www.instagram.com/petermanphotoandvideo/