In this episode of Hello Frances, Shantelle dives into the importance of clarity in creative leadership. She explains why it’s crucial for an agency to clearly define what it does (and doesn’t) want to do, and how great work is developed through time and intention, not quick fixes. Shantelle also discusses the value of aligning core principles across the team and with clients, emphasizing consistency over speed and the pitfalls of taking shortcuts. When leadership is grounded in clarity, consistency, and shared values, it creates the foundation for authentic creativity to thrive.