Getting Work To Work

Clarity Over Cleverness (GWTW83)


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As I have been working on my company's positioning and business offerings, I have been talking with a lot of smart people, such as last week’s interviewee, Christopher Butler as well as Marketing Mentor Ilise Benun. Both have given super advice and revealed a flaw in how I think and write: I desire to be clever at the expense of clarity. This has forced me to change how I think about what I do and how I explain it to others. In this episode of Getting Work To Work, I share six ways I'm learning to be clearer and yet leaving a little room for cleverness.
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Getting Work To WorkBy Chris Martin Studios

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