In this episode, Philippa sits down with Natasha Tynes to explore how podcasting and writing can be powerful tools for building authority, visibility, and trust in an AI-driven world. They discuss why authenticity matters more than ever, how writing a book shifts your brand positioning, and how to approach content creation without overwhelm. If you have been considering starting a podcast or writing a book, this conversation will help you think about it strategically.
[00:04:00] Authenticity in an AI World[00:08:00] Books as Authority Tools[00:13:00] Discipline Over Motivation[00:21:00] Power of Podcasting[00:37:00] Choosing the Right PlatformIn this episode, you’ll learn:
Why authenticity is becoming more valuable in marketingHow writing a book positions you as a thought leaderHow to approach writing with structure and consistencyWhy podcasting builds trust faster than traditional contentHow to choose the right visibility strategy for your businessJoin the Strategic Marketing Canvas Workshop to build a clear visibility and marketing strategy: https://channerconsulting.com/the-strategic-marketing-workshop/
Connect with me: https://www.linkedin.com/in/philippachanner/Learn more: www.channerconsulting.comConnect with Natasha Tynes:
Website: https://www.natashatynes.comEmail: [email protected]Social: LinkedIn, Instagram, Facebook, Substack (search “Natasha Tynes”)