The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices. As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice. With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game. This talk looks at how businesses can inject some personality into their content without losing their SEO rankings.