Pint-Sized Marketing Podcast

Azeem will show you tips on how you can successfully set up, and run a campaign on Google Ads, even with a small budget. As well as this, Azeem will also provide you with key settings to look out for and avoid, as well as a process you can run through in your own accounts to audit them, and boost your ROI with Google Ads.

In this talk, Faye will take you through the necessary steps you need to take to ensure a successful website migration, how to avoid the loss of organic traffic and search visibility, and why migrations often fail.

In Will's session, he discusses the tactics and how to use reactive PR for link acquisition. From finance to fashion, he reveals his top tips to creating some stunning reactives for almost any brand. 

Google has retired the old speed report in Search Console and replaced it with the Core Web Vitals report. What does this report show, and how does it impact on your website? Learn about the metrics that Google uses to evaluate a webpage's usability, and how you can turn this data into actionable insights to improve your website for both users and search engines.

Thea Chippendale aka ‘The ASOS dress girl’ reveals her secrets to achieving BIG results with small budgets. The types of campaigns that make your competitor jealous because you don’t just land links, but social noise and traffic too.

Based on key research by Dr. Robert Cialdini, Abi will take you on a whistle-stop tour of his '6 Principles of Persuasion' - 6 mental shortcuts that we all use when making decisions. She will then share how we can tap into these 6 mental shortcuts to better understand the underlying motivations and thought patterns of our audiences, customers or clients, and communicate more effectively online.

Claire talks about the changing SERP landscape, zero-click (and what this ACTUALLY means), the changing look feel and functionality of the business profile (or business knowledge panel, or whatever Google are calling it this week) - and how important it is to monitor everything that Google pulls into this panel, as well as lots of tactics for how to make sure that what YOU want to be seen gets featured in this panel - including photos, reviews, Q&A, posts, products and more!

When someone starts talking about APIs, a lot of people's eyes glaze over due to all the technical jargon. Maybe that's you. Even if you're familiar with the concept, it can be hard to know where to start. Sam will take you through what APIs are, some examples of how becoming comfortable with various APIs can make tasks easier as an SEO consultant, and make the whole topic of APIs significantly less intimidating. And for those who are already confident using APIs, Sam will share some ideas to add inspiration to your next project.

Content creation is hard. In spite of all the tools and data marketers have available we still generate content that, after launch, doesn't always resonate with users and search engines in the way we'd hoped. During this talk, Matthew dives into Aira's content generation process that's helped one client get over 100,000 organic search clicks by using a repeatable methodology based off thorough keyword research and content brief creation.

Tracking your campaigns is not a nice to have, it is critical. You need to know what is working, what is sucking, and using data from your analytics to back up your budget and resources for all your super smashing marketing wizardry.

What if I were to tell you that you may be doing your tracking all wrong?

Would you feel nervous? A pang of panic? Have you made the right decisions when sacking that agency for not delivering, or put money on a channel that was actually wrong, did you back the wrong horse? 

As a marketer (or anyone whose job it is to get people to your website) you have to really understand how Google Analytics works.

How they define your website traffic.

How they may be bucketing your wonderful work.