If you are passionate about fly fishing, the story of Clark Pierce, also known as Uncle Cheech, is an inspiring journey from a hobby to a thriving business. Growing up in Vernal, Utah, Clark initially had little interest in fishing but discovered fly tying as an artistic outlet influenced by his father. After marrying into a fly-fishing family, Clark’s passion grew, leading to Fly Fish Food, a successful venture co-founded with Curtis Fry. From winning competitions to creating engaging tutorials, Clark built a business renowned for quality and innovation. Today, Fly Fish Food combines media, retail, and community, shaping the fly-fishing industry while maintaining a personal and approachable vibe.

Thanks to our incredible sponsors:
www.naturesspiritflytying.net
www.nor-vise.com
crosscurrentinsurance.com
flyfishingshow.com

Episode Highlights

[01:43] Background of Clark 
[03:38] Early Fly-Fishing Experiences and Fly-tying 
[06:13] Meeting Curtis and Starting Fly Fish Food 
[16:51] Growth and Expansion of Fly Fish Food 
[23:47] Branding and Marketing Strategies
[26:09] Staff and Team Dynamics 
[28:22] Acquisition of Jimmy’s Fly Shop 
[32:38] Innovations and Future Plans
[37:53] Birth of Uncle Cheech
[55:56] How to Reach Clark