In this episode of Let's Talk Music I have guest speaker, artist branding strategist, and music marketing consultant Amy Loné, She runs a thriving platform on Instagram called Cherriesontop.co where her primary goal is to help artists build their brands and find highly engaged fans. In this episode we discuss the importance of branding, what it means, how to optimize your IG account, and several other strategies that turn followers to committed fans. Amy also discusses her proven 3 key brand pillars that helps artists harness the true potential of branding.