Not all donors are the same — and your communications shouldn’t be either. In this encore episode, Steve Boland explains how segmentation turns legacy donor outreach into powerful, personal connection.

✨ Inside this episode:

• Why segmentation is critical for planned giving

• How to tailor messaging to resonate with legacy donors

• Tips for cultivating donor relationships that open new doors
  

🎧 Press play to sharpen your legacy donor communication strategy.

Key Topics/Themes: Donor segmentation, legacy giving, donor cultivation, strategic communication