H-E-B Feast of Sharing is a series of festive gatherings that serve more than 340,000 meals served at 34 dinners throughout Texas and Mexico. Filled with food, music, and good cheer, these free holiday feasts are open to the public and bring together family, friends and neighbors. Launched in 1989, H-E-B Feast of Sharing gives the company an opportunity to give thanks to its loyal customers and invites everyone to our holiday dinner table. In the more than three decades H-E-B has held the celebrations, more than 375,000 volunteers have helped serve nearly four million meals. Happening Dec. 23rd at the American Bank Center.