All Things Product with Teresa and Petra

Claude Code

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What we cover

  • What Claude Code is (and why it’s useful even if you’re not an engineer)
  • The real difference between Claude in the browser vs. Claude Code on your machine
  • Using /init and Claude MD files to shape behavior and context
  • The “treat it like an intern” model: limiting access and building a walled garden
  • Why task management is a great first use case (easy to validate + fast feedback loops)
  • Exporting calendar windows vs. connecting Claude directly to your calendar
  • Switching models for speed: when Haiku is “good enough” and when you need more
  • When Claude Code spirals on web tasks (and how to debug it by asking: “What are you doing?”)
  • Content retrieval as a killer workflow: “Where have I talked about this before?”
  • Building reusable workflows: slash commands, sub-agents, hooks, and plugins
  • Teresa’s publishing stack: titles, descriptions, show notes, chapters from transcripts
  • Fact-checking workflows: validating claims against transcripts and research sources
  • Using Claude for audience analytics and content prioritization (with caveats)
  • A deep nerdy detour: Zettelkasten-style research and using Claude to improve rigor

    • Memorable moments / quotes (paraphrased)

    • Petra’s metaphor: Claude Code is like a dog—sometimes it returns with the stick, sometimes it gets lost in the woods.
    • The “intern” framing: don’t hand Claude the whole company on day one—scope access intentionally.
    • Teresa’s output jump: more writing volume without (in her view) losing quality—because the workflow scaffolding got better.

      • Resources & Links:

      • Follow Teresa Torres: https://ProductTalk.org
      • Follow Petra Wille: https://Petra-Wille.com

        • Mentioned in this episode:

        • Claude Code
        • Anthropic
        • ChatGPT
        • Teresa’s blog post, Claude Code: What It Is, How It's Different, and Why Non-Technical People Should Use It
        • Claude Code /init for project setup
        • Henrik Nyberg
        • Claude Opus 4.5
        • Teresa’s blog post, How to Use Claude Code: A Guide to Slash Commands, Agents, Skills, and Plug-Ins
        • Trello
        • Ghost
        • Petra’s FREE Product Leadership Newsletter
        • Petra’s book, Strong Product People
        • Product at Heart videos
        • Claude’s Web fetch tool
        • Wisprflow
        • Petra’s Linkedin
        • Andy Crestodina
        • Product Talk articles
        • Previous ATP episode: Happy New Year! Where Teresa said that she is starting to dig into the research on synthetic users
        • Zettelkasten
        • John Dewey's How We Think
          • ...more
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          All Things Product with Teresa and PetraBy Petra Wille & Teresa Torres