In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of strategy in business. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the need for a robust strategic system, the role of culture, and the significance of closing the information loop in strategic decision-making. The conversation also delves into how to audit a company's strategy and the mindset shifts necessary for effective strategic thinking.