Here I talk to Ker Zheng from Azoya about the different marketplace options that are available for Beauty brands doing Cross Border e-commerce in China. We take a deep dive into the biggest and best known platform Tmall Global. 

In this video we talk about Tmall as well as the other key marketplace platforms to help you make a decision on what fits your brand best. 

A few points going for Tmall that Ker points out are:

📌 It’s the largest cross border dedicated platform

📌 It has the broadest appeal in terms of consumer profile

📌 It comes up in Taobao search results – because Taobao is where everyone actually goes to search for products or brands

More details on what we covered: 

1) WHY CHOOSE TMALL?

2) DIFFERENT STORE OPTIONS ON TMALL

3)  OTHER OPTIONS FOR SMALL BRANDS

4) LIVE STREAMING

5) OTHER PLATFORMS TO LEVERAGE FOR BRAND AWARENESS

6) TREND TO WATCH - LOCAL BRANDS, SPEED OF INNOVATION

If you want to get in touch with Ker please contact him on Linkedin: https://www.linkedin.com/in/ker-zheng-121a2713/

#tmall #tmallglobal #crossborderecommerce #china

This is part of a video series for #IndieBeauty brands to educate yourselves on operating within the Asian region. 

This is designed for Small to Medium sized 💄Beauty brands expanding in Asia. 

The first series is focused on #China Cross Border e-commerce. This interview is with Jennifer Spark of Spark communication. An agency based in Australia dedicated to help brands tap into the local Chinese in Australia to help launch brand awareness before moving to mainland China market.

In this video we cover a series of topics - all extremely useful for brands in China or considering entering the China market. 

1)  WHO ARE THE CHINESE LIVING IN AUSTRALIA

2) MIGRATION AND THE CONNECTION TO THE MAINLAND

3) HOW TO REACH THE CHINESE IN AUSTRALIA – MEDIA WECHAT

4) LITTLE RED BOOK, BILLIBILLI & MICRO INFLUENCERS. DON’T OVERLOOK INSTA

5) TRENDS: GROWTH OF CHINESE BRANDS

6) WORD OF MOUTH 

Please do get in touch with Jennifer directly reach out to her on Linkedin: https://www.linkedin.com/in/jennifer-spark-1abb436/

If you want to find out more about what it takes to be a successful Beauty brand in China and how to enter as a cruelty free brand have a look at my website for lots of free resources https://cleanbeautyasia.com

For small to medium beauty brands coming into China through Cross Border E-Commerce your main choice is a distributor or a trade partner. 

Here I talk to Michael Simonet from Qingdao Alea about being a trade partner, finding the right one for your brand and what it takes to succeed.

Michael outlines his process for deciding to work🤝 with new brands including market research, forecasting and launch strategy✍️. 

We cover a series of topics: 

1) WHAT IS A TP?

2) FINDING THE RIGHT TP – HONESTY, REALISTIC FORECASTS

3) CBEC STEP 1 & DISTRIBUTOR OR WOFE 

4) INVEST MONEY DIRECTLY INTO THE MARKET

5) SPEED OF MARKET

6) HOW TO STRUCTURE WITH HQ – NEED TO SUPPORT CHINA PARTNER

7) INTERESTING TRENDS FOR BEAUTY BRANDS

If you want to get in touch with Michael please contact him on Linkedin: https://www.linkedin.com/in/michael-simonet/

This is part of a video series for #IndieBeauty brands to educate yourselves on operating within the Asian region. 

This is designed for Small to Medium sized 💄Beauty brands expanding in Asia. 

The first series is focused on #China Cross Border e-commerce. This first interview is with @LucyZhang of @Feelunique, the European Beauty E-retailer.

In this video we cover a series of topics - all extremely useful for brands in China or considering entering the China market. Lucy comes with a strong background understanding both the brand and the retailer sides of the business. 

The Key Topics that we cover are:

1) HAVING THE RIGHT TEAM SUPPORT AT HEAD OFFICE

2) WHAT TO LOOK FOR WHEN FINDING PARTNERS – CULTURAL DIFFERENCES AND PACE OF WORK

3) WHAT DO YOU NEED TO BE AWARE OF -TIME & MONEY

4) IS THERE SUCH A THING AS A QUICK WIN?

5) A KEY CONSIDERATION IS THE SOPHISTICATION OF THE CONSUMER

6) SOME CONCRETE TIPS & TOUCH POINTS

If you want to get in touch with Lucy directly please reach out to her on Linkedin: https://www.linkedin.com/in/lucy-x-zhang-976713a/

If you want to find out more about what it takes to be a successful Beauty brand in China and how to enter as a cruelty free brand have a look at my website for lots of free resources https://cleanbeautyasia.com