If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies are phased out, you probably won't have been able to avoid the term 'clean room'. But WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this episode, Permutive's CEO Joe Root reveals all. From walled gardens to the open web and from big brands bursting with first-party data to advertisers with none, Joe explains clearly and brilliantly how clean rooms might be part of your advertising plans in the future.

Check out more on IAB UK's user identity hub and find out more about Permutive here.

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