Sometimes a few of the more important web site fundamentals get lost in the launch of a client’s project. These things range anywhere from a browser’s favicon image to the web site’s analytic performance tracking solution. All of the main core deliverables need to be the responsibility of the technology service entity and/or “cousin that makes them web sites on them there interwebs“. One of the most commonly missed core deliverables I have come across is the integration of Facebook’s Open Graph protocol.