In this episode, Mario Lanzarotti shares his journey as an entrepreneur, shedding light on the misconceptions of freedom, the power of human connection, and the mental barriers of stress and suffering.

Alongside Alexander, they explore themes of alignment with purpose, the importance of rest, and the courage to face your inner darkness. They discuss the struggle for consistency, the fear of mediocrity, and how true growth stems from self-acceptance and wholeness, not scarcity.

Mario also emphasizes empathy in parenting, surrendering to a higher power, and finding clarity in business by embracing one’s fears and emotions.

You can learn more about Mario here:
Website: https://www.mariolanzarotti.com/
YouTube: @mariolanzarotti
LinkedIn: https://www.linkedin.com/in/lanzarottimario/
X: https://x.com/M_Lanzarotti

Timestamps
Intro - 00:00 
Journey to Entrepreneurship - 01:50
The Truth About Entrepreneurship — 09:07
Understanding Stress & Suffering — 15:30
Balancing Mindset & Stress — 29:19
Facing Inner Darkness — 33:28
Embracing Your Shadow — 36:54
Mastering Consistency — 37:26
Identity & Self-Acceptance — 43:14
Acceptance vs. Evolution — 51:49
Empathy in Parenting — 01:05:55
Clarity in Business — 01:09:23
GOD as CEO — 01:16:00
Goals That Drive Success — 01:20:52
Final Thoughts— 01:24:07

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Mitch Slater is a dynamic force in the business world, blending a sharp business mind with creative flair that elevates every project he touches. He spent 35 years as a financial advisor and decades working in TV, including working with Larry King and Howard Stern.

He’s also a social media mastermind and has had clients including Gary Vaynerchuck and Dan Swift, who started Sales Navigator at LinkedIn then launched a global training empire. Mitch has spent his life rubbing shoulders with incredibly high performers and he shares what he’s learned in this conversation.

In this conversation, he dives into the power of LinkedIn for personal branding, engagement, and relationship-building. He shares practical strategies for standing out on the platform, including the use of video and consistent interaction. Mitch also explores the traits of high performers, the value of curiosity and humility, and the importance of staying honest and human in an increasingly digital world.

Connect with Mitch on LinkedIn: https://www.linkedin.com/in/mitchslater/

Listen to Mitch’s podcast on Spotify: https://open.spotify.com/show/5RRYy7WN2jaHuqA9LcRXXz

Listen to Mitch’s podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/financially-speaking-with-mitch-slater/id1623422893

See Mitch’s YouTube videos (especially if you love Bruce Springsteen): https://www.youtube.com/@mitchslater191/videos

Timestamps
0:00 Intro: Mitch Slater
1:18 Using LinkedIn for Growth
2:30 LinkedIn Engagement Tips
14:29 Power of Personal Branding
16:49 ROR: Return on Relationships
20:47 Curiosity & Listening
26:24 Moments That Matter
31:33 Traits of Top Performers
37:02 Lessons from Failure
46:56 Leading Through Hard Times
52:08 Staying Human in Tech
58:41 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers.

Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer.

He also emphasizes the importance of understanding customer motivations and pain points, building trust, and continually testing and refining storytelling strategies to achieve optimal marketing results.

Download the BrandStory Website Blueprint here: https://clearbrand.com/resources/website-blueprint/

Timestamps
0:00 Intro
1:41 The Three Act Structure
3:25 Act One: Setup (Promise)
8:55 Act Two: Action (Progress)
14:27 Act Three: Resolution (Payoff)
19:48 Applying Storytelling to Business
33:30 Storytelling Website Examples
39:49 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan.

Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales.

Andrew also shares his insights on:

✅ Building trust with new audiences
✅ Making the most of your budget
✅ How AI is changing the way companies operate

If you’re looking for practical steps to improve your marketing strategy, here's how to put the right systems in place so you can grow your business fast.

Learn more about Andrew and Digital Reach here:
https://digitalreachagency.com/

Timestamps
0:00 Introduction
4:20 Going To Market
9:46 Data In Marketing
12:51 Tracking
16:10 Attribution
21:56 AI In Marketing
29:38 Building A Pipeline
36:25 Budget
42:37 Managing Pipelines
58:05 Trust In Business
1:06:06 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Building a StoryBrand 2.0 is out... but is it actually an improvement?

In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework.

You’ll learn:

⚖️ The biggest differences between 1.0 and 2.0
⏳ The one part of 2.0 that is actually worth your time
🧩 What's missing from the StoryBrand approach
🚫 How to avoid the #1 mistake that kills conversions

Grab the FREE ClearBrand Website Blueprint PDF here: https://clearbrand.com/resources/website-blueprint/

Timestamps
00:00 Intro
04:41 StoryBrand 1.0 Vs. 2.0
11:30 The Character Section
13:00 The Problem Section
17:07 The Guide Section
25:35 The Plan Section
26:45 The Call To Action Section
27:55 The Failure & Success Sections
28:49 Problems With The Framework
34:24 StoryBrand Website Breakdown
45:32 Executing A Marketing Campaign
49:21 Teaching Vs. Implementation
51:46 Getting Traffic & Referrals
56:18 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively.

Ryan discusses how leadership and smart sales strategies drive business growth—but only if they’re built on trust and clear intent.

Tune in to learn how to remove friction, build a stronger business, and lead with purpose.

Get Facebook Ads from Ryan here:
https://www.ryanchute.com/

Learn more about Ryan's work with Wizard Of Ads here:
https://www.wizardofads.contractors/

Follow Ryan on social media:
X - https://x.com/wizardryanchute
Instagram - https://www.instagram.com/wizardryanchute/
Facebook - https://www.facebook.com/wizardryanchute/
YouTube - https://www.youtube.com/@wizardryanchute

Time Stamps
00:00 Introduction
07:10 Becoming A Leader
15:07 Compliance Vs. Inspiration
21:15 Finding Motivation
24:40 On Sales & Negotiation
41:20 Mindset & Mission Statements
52:40 Categories Of Leadership
57:10 On Being Trustworthy
1:08:49 The Wizard Of Ads
1:17:40 The Importance Of Marketing
1:21:24 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.

Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality."

Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.

Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/

Other Resources

How Brands Grow by Byron Sharp
Lemon: How The Advertising Brain Turns Sour by Orlando Wood

Timestamps
00:00 Intro
05:00 Tracking Before Privacy Mattered
12:17 Privacy’s Impact On Ads
13:40 Why iPhone Users Are "Ghosts"
17:01 Do Clicks Really Matter?
21:45 Tracking Tips
25:27 The Problem With Attribution
33:21 Understanding Past Results
37:03 Incrementality
39:36 Finding Opportunities
46:27 Testing Strategies
55:58 Uncertainty In Attribution
1:00:01 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia.

Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia.

Timestamps
00:00 Introduction 
03:09 Why Edit Wikipedia?
12:45 How PR And Wikipedia Intersect
15:46 How To Earn An Article On Wikipedia
19:18 Examples
22:17 Does News Coverage Matter?
30:09 Why It's Difficult To Get An Article
34:40 Mistakes In PR And Marketing
39:55 Funding The Wikipedia Foundation
43:12 Making Content Changes
51:25 Wikipedia Vs. AI
54:46 Brand Representation Tips
01:03:30 What Is Wikidata?
01:07:42 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate.

Timestamps
0:00 What Are Laws Of Marketing?
4:47 Build Memories
15:36 Maximize Availability
22:31 Reach The Market
48:04 Test & Validate

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

Scott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business.

From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stability.

Scott also shares how to balance risk, build lasting client relationships, and set powerful goals for both personal and business growth.

You can learn more about Scott's software development company here: https://mossrock.com/

Resources Mentioned

Getting Things Done by David Allen
The Checklist Manifesto by Atul Gawande

Timestamps
0:00 Introduction
7:05 Self Development And Curiosity
9:40 Learning: A Lifelong Journey
13:04 Faith In Business
16:36 Navigating Challenges And Opportunities
22:37 The Hiring Process
32:42 Balancing Risk Vs. Growth
42:17 Coaching And Mentorship
48:26 Setting Goals
56:38 Why Checklists Are Awesome
1:04:36 Understanding Growth
1:10:05 Client Relationships
1:18:31 Building Financial Resilience
1:23:45 Final Thoughts

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/

🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/