In this episode of Roadmap to Nowhere, Chris, Gus, and growth expert Nelio Leone dive into what happens after you build the product—how to actually get people to care.

They talk:

• Why “build it and they will come” is a lie

• How to use AI tools to scale content and automate outreach

• The good, bad, and useful sides of clickbait

• Finding niche audiences and leveraging influencers

• Turning audience pain points into real traction

If you’re stuck between a finished product and zero users, this one’s for you.