In this episode of Roadmap to Nowhere, Chris, Stu, and Gus pitch 10 completely unplanned startup ideas — from AI-generated greeting cards to emotional dashboards for teams.

The twist? You get to vote on which one we should actually build next.

Inside:

• AI-generated content tools and reporting systems

• Kids’ art turned into animated videos

• Backlog grooming, product chaos, and accidental insights

• Tangible products in a digital world

• Why audience-first ideas always win

It’s messy. It’s funny. It might accidentally lead to our next company.

#StartupIdeas #BuildInPublic #ProductManagement #StartupPodcast #RoadmapToNowhere

In this episode of Roadmap to Nowhere, Chris, Gus, and growth expert Nelio Leone dive into what happens after you build the product—how to actually get people to care.

They talk:

• Why “build it and they will come” is a lie

• How to use AI tools to scale content and automate outreach

• The good, bad, and useful sides of clickbait

• Finding niche audiences and leveraging influencers

• Turning audience pain points into real traction

If you’re stuck between a finished product and zero users, this one’s for you.

In this episode of Roadmap to Nowhere, Chris, Gus, and guest Nina Zahr (15+ years in healthcare product design) dive into the messy reality of building health products that actually work.

From engaging quiz flows to smart affiliate strategies, they break down what keeps users coming back — and what sends them running.

Topics include:

• AI-powered personalization that doesn’t feel generic

• Avoiding the most common UX drop-off traps

• How to make affiliate links not feel scammy

• Influencer outreach without the cringe

• Teaching AI like it’s a confused intern (because it kind of is)

A must-listen if you’re building in wellness, UX, or trying to make money without ruining the experience.

In this episode of Roadmap to Nowhere, Chris, Gus, and Stu set out to fix the supplement industry using AI… and accidentally launch a wellness startup.

Meet Fount.fit — a personalized supplement app built during the recording, using OpenAI, caffeine, and questionable confidence.

We cover:

• Why supplement advice is broken (and still stuck in 2009)

• How AI helped us build smarter health recs on the fly

• The naming, branding, and monetization chaos behind Fount.fit

• Whether this is a real company or a very convincing bit

Surprisingly useful. Definitely unplanned. Very us.

In this episode of Roadmap to Nowhere, Chris, Stu, and Gus dive into the broken world of supplements — and end up building Fount.fit, a real AI-powered wellness app, live on the podcast.

They discuss:

• How AI helped them go from idea to functioning product in record time

• The $177B opportunity in personalized health and supplements

• Why most people are guessing when it comes to wellness

• Monetization strategies and the scrappy reality of building fast

• What it takes to ship something that actually works — without overthinking it

It’s a chaotic, fun, and surprisingly real journey from conversation to company.

#StartupPodcast #HealthTech #ArtificialIntelligence #WellnessApps #SpotifyPodcasts #BuildInPublic

Chris and Gustavo are back with another live startup build—this time joined by Mahmoud Nessim, an SEO expert turned growth founder, who’s also about to become a dad. No pressure.

They talk about launching a profitable marketing business without a big team, using AI tools for content and research, and how SEO is evolving in real-time. Somewhere between AI-driven strategies and baby prep anxiety, a new business idea is born—again.

Expect real talk on:

• Startup growth without ads

• Building tools for overwhelmed new parents

• Programmatic SEO and smart traffic strategies

• AI as your research intern (minus the attitude)

Oh, and yes, they try to build another company mid-episode. Because of course they do.

In this premiere episode of Roadmap to Nowhere, Chris and Gustavo do what any reasonable people would do when faced with a podcast mic and no adult supervision: they start a company on air.

The startup? Clothes Loop—a noble (and slightly chaotic) attempt to rescue abandoned outfits from closet purgatory and give them a second shot at life. Using AI tools, market data, and way too much optimism, they prototype a Minimum Viable Product (MVP) live during the episode.

They explore the booming world of secondhand fashion, question their own business model in real-time, and prove that yes—you can build a startup in a single podcast episode (but should you? remains TBD).

Highlights include:

• AI doing the heavy lifting while Chris and Gustavo take credit

• Naming a startup in under 3 minutes (without regrets… mostly)

• The joys and tears of live prototyping

• Real-time UX feedback that hits harder than expected

• Solid startup advice accidentally mixed with sarcasm

Whether you’re a founder, fashion lover, AI enthusiast, or just here for the chaos, this episode kicks off a startup journey that’s as insightful as it is unhinged.

Episode 1: “Welcome to the Roadmap to Nowhere – Buckle Up!”

In the chaotic world of startups and product management, who better to guide you than three guys who’ve seen (and built) it all… and lived to podcast about it? 🎙️

Join Chris Wallace, Gustavo Smidt and Stuart Shapley—three seasoned product veterans with battle scars, big ideas, and a dangerously sharp sense of humor—as they kick off the Roadmap to Nowhere.

In this very first episode, we unpack:

• What this podcast is really about (spoiler: it’s not just another “how to build a unicorn” show)

• Why roadmaps are a lie we lovingly tell ourselves

• Our worst product launch stories (yes, there were tears)

• And how to survive—and maybe even thrive—in the madness of building products people actually want.

If you’re a founder, product manager, designer, or just someone who’s had a meeting that could’ve been a meme, this is your new favorite show. Expect honest takes, zero buzzword BS, and lots of laughs.