ClickFunnels Radio

Josh Latimer went from delivering pizzas and living in a trailer park to building and selling four companies. In this episode he breaks down FRAP, the four-part framework he uses to help business owners find more profit inside the customers they already have, without leaning harder on ads.

Josh starts with the origin story. Cleaning windows door to door out of a 1993 Chevy Cavalier, growing that to $50,000 a week, then selling it to private equity and learning how those firms find more profit in a business after they buy it. He later almost lost a software company, Russell Brunson helped him turn it around in 90 days, and it went on to do close to $40 million. Along the way he picked up two Two Comma Club awards he says he never even applied for.

Then he teaches the framework. FRAP stands for Frequency, Referrals, Average ticket, and Pricing, the four levers every business already runs on. There are 16 moves inside it, four per letter, and Josh explains why he always starts with pricing. He walks through how small changes to each lever can surface profit a business is already sitting on, using real examples from companies he has worked with.

Josh also gets into the mindset side. FOPO, his label for Fear, Overwhelm, Procrastination, and Overthinking. The belief many owners carry that having money makes them a bad person, and how that quietly caps what they keep. Why he frames FRAP as a new opportunity instead of an improvement offer, and how he now helps people run small local mastermind groups instead of selling information nobody needs.

Whether you run a brick-and-mortar shop, a coaching business, or a software company, Josh shows you where to look for the profit already in your business, and how to hold onto more of it.

Learn more about FRAP: https://frapchapters.com Josh's podcast: The War Plan Podcast

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

Jaime Smith never set out to build a software company. In 2015 he joined ClickFunnels as a customer, trying to sell a fat-loss ebook. What he actually had was fifteen years of web development experience - so when people in the ClickFunnels Facebook group asked how to do something the platform couldn't do yet, he just built it and gave it away. A checkbox on a submit button. A "best seller" highlight on an order form. About twenty free snippets later, roughly 700 people had joined his free members area, and enough of them had asked how to send him money that he finally built a paid product.

CF Pro Tools launched August 1, 2016 at $37/month or $197/year and did five figures in its first week. It now has over 100 add-ons, and Jaime is VP of Product Strategy at ClickFunnels with three Two Comma Club awards.

In this episode with hosts Chris Cameron and Dante Torelli, Jaime breaks down:

• Why giving away your best work in public beats pitching in DMs

• How he set his annual price using a competitor's churn data

• Value-metric pricing — how to choose what you actually charge for, and why stacking extra features into higher tiers can lower conversions

• Offer stacks as objection-handling, not value-padding

• The "10% problems vs. 90% problems" rule he uses to decide what to build outside ClickFunnels versus hand to the engineering team

• Why he's never raised prices on a 2016 customer

Plus a rapid-fire round covering the first funnel he'd build if he lost everything, his favorite hook type, and the one thing he'd do differently.

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world... there's no better room than this one.

Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

What does it really take to build sustainable wealth through investing and funnel marketing? In this episode, Kiana Danial, founder and CEO of Invest Diva, reveals her groundbreaking 'Triple Compounding' framework that blends investing in mindset, business, and external assets — all while mastering the generate, automate, and accelerate actions.

Kiana shares her personal journey from being fired on Wall Street and struggling with Forex losses to generating over $1 million in revenue using ClickFunnels and building a $20 million investment portfolio. Discover how attending Funnel Hacking Live 2018 and focusing on a single, simple webinar offer transformed her business and mindset.

Hear why Kiana debunks the myth that funnels need to be complex, how high-income skills like marketing and sales are essential, and why perseverance and integrity are non-negotiable in building financial freedom.

Subscribe for more insights on entrepreneurship, funnel strategies, and wealth-building. Follow Kiana and check the links below to dive deeper into her Triple Compounding method and coaching programs.

Follow Kiana on Instagram at the verified @InvestDiva Learn Triple Compounding: https://triplecompounding.com

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one.

Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

Myles Clifford has been at every major Russell Brunson event for close to a decade, and most people have never heard his name. He took a pay cut to join ClickFunnels, spent his first months restocking the fridge and taking out the trash, and now he runs every live event the company puts on. In this episode he explains why Funnel Hacking Live went away, why it's back, and what he builds into a room to make sure people leave different than they walked in.

Chris Cameron and Dante Torelli get the full story: the demand that pulled FHL out of retirement, the move to a theater at the Fontainebleau in Las Vegas, and why this year's event is smaller, shorter, and built around where marketing is heading with AI.

Inside this episode:

• Why the audience, not the team, brought Funnel Hacking Live back

• What's different this time: 2,500 seats, assigned seating through Ticketmaster, and a two and a half day format instead of four

• More time with Russell and Todd, fewer speakers, and a lineup focused on the next five years

• How Myles keeps dozens of events a year from falling apart, and the one trait he'd hire for

• The mindset that gets him through 16-hour event days, plus a chair story you have to hear

Whether you run events, build funnels, or want to know how an event this size actually comes together, Myles shows you the work most people never see.

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one.

Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

How does a 19-year-old entrepreneur build a nationwide mastermind, host successful live events, grow a powerful personal brand, and build a thriving business before turning 20?

In this episode, Malcolm Keith reveals the mindset, strategies, and systems behind his rapid success.

Most people spend their late teens trying to figure out what they want to do. Malcolm Keith spent his building communities, hosting live mastermind events, creating recurring revenue, and surrounding himself with high-level entrepreneurs.

In this conversation, Malcolm shares how he transitioned from being obsessed with Brazilian Jiu-Jitsu to becoming one of the youngest entrepreneurs building live events and business communities across the United States. He explains why relationships became his biggest competitive advantage, how he learned from mentors years ahead of him, and why taking action early changed the trajectory of his life.

We also dive into:

• How Malcolm built a nationwide mastermind community before age 20

• The business model behind hosting profitable live events

• How networking creates opportunities that money can't buy

• Why young entrepreneurs should prioritize relationships over followers

• The mindset shifts that accelerated his personal and business growth

• Lessons from building recurring revenue and scaling a community

• Why waiting until you're "ready" is the biggest mistake young founders make

Whether you're a young entrepreneur, creator, business owner, or someone looking to build a network that creates opportunities, this episode is packed with practical advice you can apply immediately.

Subscribe for more conversations with entrepreneurs, founders, marketers, and business leaders sharing the real strategies behind building successful companies.

CHAPTERS:

0:00 Meet Malcolm: Certified at 16, Running Events at 19

0:58 Homeschooled at Business Events, Not in Class

3:16 Growing Up in the Family Dojo

4:40 Why Skilled Martial Artists Struggle at Business

5:45 The Phoenix Event That Hooked Him at 15

6:53 Finding His People & Why Entrepreneurship Is Lonely

7:59 The Roseto Effect: Community as Medicine

11:04 Get the Skills Before the Idea

14:19 Why Most People Never Take Action

16:01 The Teen Advantage: No Fear of Failure Yet

18:00 The One Regret That Sparked the Teen Mastermind

22:05 Inside the Mastermind: A Team of Teen Specialists

23:48 Rose's Story: From Shy Kid to Speaking on Stage

26:55 "You Should Charge for This" — Beating the Fear

30:45 The $5K Price & Selling Parents on the Dream

33:24 Where His Leadership Comes From & Setting Real Goals

37:00 The Organic Funnel: Win the Parent First

40:26 Funnel Advice for Beginners: Keep It Simple

45:11 "It Doesn't Hurt to Ask" — The Video That Worked

47:13 How the Live Event Was Born

51:30 Rapid Fire Round + Funnel Hacking Live

55:40 Once a Black Belt, Black Belt for Life

57:45 Where to Find the Teen Mastermind

🚀 Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one.

Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

How did entrepreneur Sean Osborn go from homeless at 15 to taking a company public by 30? In this interview, he shares the mindset, affiliate marketing, email marketing, and business strategies that helped him build a 300,000+ email list and lasting entrepreneurial success.

Sean Osborn's story is anything but ordinary. In this episode, he breaks down the six-step framework that rewired his beliefs, revealing why your emotional triggers, habits, and identity could be holding back your business, career, and personal growth.

Sean explains why he believes in acting "as if" you're already successful - but not faking it until you make it. He also reveals how he built an email list of more than 300,000 subscribers without spending a dollar on advertising, using technology, psychology, and relationship-driven marketing.

We also dive into his experience working alongside Russell Brunson during the Secrets of Success affiliate launch, the lessons he learned from Think and Grow Rich, and how he reverse-engineered the principles that led to his own success long before he ever read the book.

Whether you're an entrepreneur, business owner, marketer, sales professional, or someone looking to develop a stronger mindset, this conversation is packed with practical strategies and timeless lessons you can apply immediately.

In this episode, you'll learn:

* How Sean went from homeless teenager to public company CEO

* The six-step mindset framework that changed his life

* Why "acting as if" beats "fake it till you make it"

* How to build a 300,000+ person email list without paid advertising

* Affiliate marketing lessons from working with Russell Brunson

* The psychology behind lasting business success

* How to identify and overcome limiting beliefs

Subscribe for more conversations with entrepreneurs, founders, marketers, and high performers sharing the strategies behind extraordinary business success.

CHAPTERS:

00:00 Introduction

01:19 Homeless at 15: Sean's Story Begins

10:43 The Mindset Shift That Changed Everything

20:31 Reverse Engineering Success

26:46 The Psychology of Triggers & Beliefs

31:43 Russell Brunson & Affiliate Marketing

40:49 The Secret to a High-Converting Email List

50:33 Why Email Marketing Still Wins

59:40 Act As If (Not Fake It Till You Make It)

1:07:46 Finding Silent Mentors

1:13:08 Building an Evergreen Business Machine

1:21:29 Why "The Money Is in the List"

1:28:34 Overcoming the "I'm Not Enough" Mindset

1:30:45 Final Advice & Closing Thoughts

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Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

Subscribe for more conversations with entrepreneurs, marketers, creators, affiliate marketers, and ClickFunnels users building extraordinary businesses. ClickFunnels Radio is hosted by Chris Cameron and Dante Torelli.

Most entrepreneurs treat their business like a hobby, but Bill Allen treats it like a high-stakes military operation. As the CEO of Prime Mover, Bill transitioned from the U.S. Navy and engineering into the world of high-level entrepreneurship, bringing a level of discipline and systems-thinking that most founders only dream of. In this episode of ClickFunnels Radio, we dive deep into how Bill uses engineering rigor to build businesses that don't just survive but dominate their markets. We discuss the transition from tactical execution to founder-level leadership and why your current systems are likely the bottleneck holding you back from your next breakthrough. Whether you're just starting out or looking to scale to 8 figures, Bill's insights on military leadership and disciplined execution provide a masterclass in business growth. Learn how to stop guessing and start building a machine that produces predictable results every single day. Make sure to subscribe for more deep dives with world-class founders, and let us know in the comments: what is the #1 system you need to fix in your business right now? Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

Artificial intelligence is changing business faster than most people realize. In this episode, Peter Swain shares what he's learned from working with companies like Apple and Google, challenging Steve Jobs in a meeting that changed his career, and helping entrepreneurs understand how AI, automation, and emerging technology are reshaping the future of business. Peter has spent decades building software, consulting with major organizations, and helping companies navigate some of the biggest technology shifts of our time. Today, he believes AI represents an even bigger opportunity than the internet itself. In this episode, Peter joins Chris Cameron and Dante Torelli to discuss what most people still don't understand about AI, why entrepreneurs have more leverage today than ever before, and how the next generation of businesses will be built. You'll learn: • Why AI is much bigger than most people realize • The story of how Peter challenged Steve Jobs—and what happened next • Why Apple and Google trusted him with high-level projects • How AI agents are already replacing entire workflows • Why Peter believes we'll see one-person billion-dollar companies • The future of jobs, careers, and entrepreneurship • How business owners should think about AI right now • The difference between using AI as a tool and building an AI-first business • Why curiosity and adaptability matter more than technical expertise • How to create leverage in your business using artificial intelligence Peter also shares lessons from decades of consulting, software development, innovation, and working alongside some of the world's most influential technology leaders. Whether you're a business owner, entrepreneur, marketer, consultant, creator, executive, or simply trying to understand where technology is heading, this conversation offers a practical look at the opportunities—and risks—created by the AI revolution. One of Peter's biggest takeaways: "There is never going to be a greater change in your life than this." If you're trying to understand what AI means for your future, your business, and your career, this episode is a must-watch. Guest: Peter Swain Subscribe for more conversations with entrepreneurs, innovators, marketers, creators, and ClickFunnels users building extraordinary businesses.

Affiliate marketing, passive income, making money online, high-ticket sales, and ClickFunnels changed Tim Hewitt's life after his $2 million golf business collapsed.

Tim spent decades as a software engineer while building side businesses on the side. At one point, he built an online golf company to more than $2 million per year. Then the 2008 financial crisis hit, and revenue crashed almost overnight.

Years later, after moving to Malaysia, returning home during COVID, and finding himself stuck with a warehouse full of inventory he couldn't sell, Tim made a decision:

He would never build another business that depended on physical products.

Instead, he learned affiliate marketing, discovered ClickFunnels, studied Russell Brunson's books, and built a business helping complete beginners earn income online through high-ticket affiliate marketing.

In this episode, Tim shares the lessons he learned from building, losing, rebuilding, and reinventing himself over a 40-year entrepreneurial journey.

In this episode, you'll learn:

• How Tim built a $2 million online golf business

• What it felt like when revenue crashed from $2M to $100K

• Why he walked away from physical products and inventory

• How COVID became the catalyst for an entirely new business

• The affiliate marketing framework he uses to help beginners get started

• Why most lead magnets fail to generate sales

• The difference between low-ticket and high-ticket offers

• How ClickFunnels and Russell Brunson influenced his business transformation

• Why software engineers and technical professionals can succeed in marketing

• The biggest mistakes new affiliate marketers make

Whether you're trying to build a side hustle, create passive income, start affiliate marketing, or transition out of a traditional career, Tim's story is proof that reinvention is possible at any stage of life.

Sometimes the fastest way forward isn't doubling down on what used to work.

It's learning an entirely new game.

Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio

If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

Subscribe for more conversations with entrepreneurs, marketers, creators, affiliate marketers, and ClickFunnels users building extraordinary businesses. ClickFunnels Radio is hosted by Dante Torelli and Chris Cameron.

Affiliate marketing changed Sarah Thompson's life. What started as a search for passive income and financial freedom turned into an online business that helped her escape the paycheck-to-paycheck cycle and leave her physical therapy career behind.

Sarah did everything right.

She worked full-time as a physical therapist. Her husband worked full-time too. They lived below their means, followed the budget, and tried to save every dollar they could.

Yet they were still living paycheck to paycheck.

Then Sarah heard a single idea that completely changed how she thought about money:

"Rich people don't trade time for money."

What started as a desperate attempt to create extra income turned into a journey that led her to her first $2.80 commission, a $1,000 commission that arrived while she was driving home from a fireworks show, and eventually enough income to leave her career in physical therapy behind.

In this episode, Sarah shares the real story behind her transformation, including the mistakes, mindset shifts, and lessons she learned along the way.

In this episode, you'll learn:

• Why budgeting alone wasn't solving her financial problems

• The mindset shift that changed everything

• How she spent $2,500 on a course despite being terrified to do it

• The embarrassing "dog brain training" offer she promoted before finding her niche

• How she built an audience from scratch using simple content

• Why most beginners stay stuck before they ever make their first sale

• The 7-step affiliate marketing framework she teaches today

• How she made her first commissions and eventually replaced her income

• Why authenticity beats perfection online

Whether you're trying to build a side hustle, create passive income, start an online business, or simply stop feeling stuck financially, Sarah's story is proof that sometimes the problem isn't spending too much money…

It's not making enough.

Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: https://www.clickfunnels.com/cfradio-yt

If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era: https://www.funnelhackinglive.com/cfr

Subscribe for more conversations with entrepreneurs, marketers, creators, affiliate marketers, and ClickFunnels users building extraordinary businesses. ClickFunnels Radio is hosted by Dante Torelli and Chris Cameron.