Most client onboarding is really just project prep in disguise. But effective onboarding is about the relationship, not the deliverables. In this episode, Dustin Pead draws a clear line between project kickoffs (what are we building and how?) and client onboarding (how do we work together?) — and introduces the Client Intelligence File: a living document that helps you and your team truly know every client you serve.

Dustin also digs into the five languages of client appreciation, mapping Gary Chapman's love languages into a practical B2B framework — including an often-overlooked fifth language: advocacy. Plus, two immediate steps you can take this week to build a real onboarding system in your creative business.

This episode is part of the live book series for Creative Work: 10 Systems Every Creative Business Needs.

For free resources and tools: dustinpead.com/freeWork with Chief Creative Partners: chiefcreativepartners.com

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