Most creative agencies are organized around when work is DUE. The most scalable ones are organized around when it needs to get DONE.
In Episode 152 of the Chief Creative Podcast, Dustin Pead walks through the DO vs DUE Framework — the cornerstone system from his new book, Creative Work: 10 Systems That Every Creative Business Needs. This is the first chapter of the live book-writing series, and the framework every other system in the book is built on.
Dustin breaks down the five-step formula that gives creative agency owners real margin: how to calculate your true start date, why standard work back schedules still leave you behind, and how to build a buffer for the unexpected before it derails you.
Plus: a real-world case study where one agency cut weekend work by 90%, raised client satisfaction scores, and increased project profitability by 23% — all by changing how they related to deadlines.
Next episode: the Priority Framework — Chapter 2 of Creative Work.
Featured Resource: DO Vs DUE Framework
Free resources at dustinpead.com/free
Chief Creative Partners at chiefcreativepartners.com
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