You landed the client — now what? Dustin Pead breaks down the project kickoff system: a focused, 45-minute process that prevents scope creep, aligns your team, and produces a complete project brief before any work begins. Learn the standard questions every creative should ask, why recording the meeting changes everything, and how to use Claude to draft a brief that looks the same every single time. Part of the live book-writing series, Creative Work: 10 Systems Every Creative Business Needs.

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