Welcome to another episode of The Friday Habit! Today, Mark and Ben chat with Richard Weylman, the mastermind behind '100 Proven Ways to Acquire and Keep Clients for Life.'

Richard's journey from selling cookware door-to-door to becoming a guru in speaking and customer experience is truly inspiring. He emphasizes the power of connecting with people and nurturing relationships in business.

We delve into the 'great reevaluation' phenomenon, where folks are seeking businesses that exude thoughtfulness and empathy. Richard shares practical tips on communicating from the consumer's perspective and creating emotionally engaging experiences.

We also touch on the importance of crafting a vision for customer experience and personalization. Plus, we learn from industry giants like Chick-fil-A and Apple about the magic of exceptional customer service.

In a nutshell: Treat customers as individuals, stay connected, and be top of mind when opportunities arise. 

Takeaways

• Building relationships and connecting with people is crucial in any business.
• The 'great reevaluation' is happening in the business world, where people are reevaluating their choices and looking for providers who demonstrate thoughtfulness, kindness, caring, and empathy.
• Communicating from the consumer's perspective and creating an elevated experience fosters emotional engagement with clients.
• Demonstrating empathy and asking questions in a thoughtful and kind manner can lead to better communication and stronger relationships with clients. Create a vision for the customer experience and focus on the customer
• Know the preferred name of customers and use it
• Focus on the outcomes customers want
• Ask why customers left previous providers
• Send thank-you notes to customers who say no
• Treat customers as people and stay in touch with them

Main Topics

• 00:00 Introduction and Background of Richard Wildman
• 15:46 The 'Great Reevaluation' in the Business World
• 31:33 The Power of Thoughtfulness and Kindness
• 37:35 Elevated Experience and Emotional Engagement
• 45:28 Focusing on Outcomes and Asking Why
• 54:59 Building Relationships and Treating Customers as People

Episode Links

• https://richardweylman.com/
• https://www.linkedin.com/in/richard-weylman-8a087026/
• https://twitter.com/richard_weylman
• https://www.youtube.com/@RichardWeylman

Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

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Until next time. Live every day like it’s Friday.

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