The Friday Habit

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In this conversation, Jeremy Lessaris shares his journey as a serial entrepreneur and the founder of multiple successful companies. He discusses his early experiences in building an online furniture retail business and the challenges he faced. Jeremy also talks about his involvement in the marine industry and the development of a GPS speed control system. Throughout the conversation, he emphasizes the importance of learning from experiences and surrounding oneself with talented individuals. In this conversation, Jeremy Lessaris shares his journey as an entrepreneur and offers valuable insights. He discusses the importance of going through the full cycle of pain and the need for balance in life. Jeremy emphasizes the value of building something when customers are ready and the benefits of being profitable before seeking capital. He cautions against seeking a magic pill or shortcut to success and encourages entrepreneurs to seek mentorship instead. Jeremy also highlights the significance of understanding one's lifestyle and aligning business ventures with personal values.

Takeaways,

•Consider your lifestyle and align your business ventures with your personal values

•Avoid seeking a magic pill or shortcut to success and instead seek mentorship and guidance

•Build something when customers are ready to increase the chances of success

•Go through the full cycle of pain as an entrepreneur to gain valuable experience and understanding
 

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Damon Burton, an SEO expert, shares his journey from working a day job to building a successful SEO agency. He emphasizes the importance of finding the right mentors and masterminds to accelerate growth. Damon discusses the different approaches to success, whether it's being a fast mover or taking a slower, more sustainable path. He also highlights the value of providing value for free to build experience and a portfolio. Damon has built a remote team of 50 members and emphasizes the importance of finding the right people to support growth. Damon Burton shares his experience of growing his business and scaling his team. He started by hiring his first virtual assistant (VA) to help with overflow work. As his team grew, he focused on developing standard operating procedures (SOPs) and documentation to maintain quality control and delegate effectively. He emphasized the importance of trust and autonomy in managing a remote team. Damon also discussed the evolution of SEO and the introduction of AI. He highlighted the value of unique stories and personal experiences in creating relatable and high-quality content.

Takeaways,
• Finding the right mentors and masterminds can accelerate growth and provide valuable insights with dedication

•Success can be achieved through different approaches, whether it's being a fast mover or taking a slower, more sustainable path.

•Unique stories and personal experiences are essential in creating relatable and high-quality content.

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Casey Stubbs, an entrepreneur and business owner, shares his journey of building multiple streams of income and achieving success. He emphasizes the importance of taking risks, learning from failure, and following through on opportunities. Casey started his online business in 2009 and found success by creating content, implementing SEO strategies, and launching products. He highlights the significance of having a growth mindset and not settling for a mediocre life. Casey's wife supports his endeavors and as long as he's in his office, she believes he's working. Despite failures and mistakes, Casey continues to grow and adapt in his entrepreneurial journey. Casey shares his experience of a major product launch failure and how he recovered from it. He emphasizes the importance of humility and taking responsibility for mistakes. Casey also discusses how he got into stock trading and why he decided to sell his knowledge instead of just trading for himself. He talks about the importance of time management and surrounding yourself with talented people. Casey also touches on the role of AI in business and the significance of human connection. He shares his perspective on faith and business and the balance between trusting God and taking action.

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In this conversation, Mark and Ben are joined by Scott Albrecjt to discuss the hierarchy of team needs. They explore the importance of trust, honest feedback, vision, accountability, and autonomy in building a healthy and successful team. Scott shares insights from his upcoming book, emphasizing the need to start at the foundation and work up to autonomy. The conversation highlights the role of transparency, communication, and continuous improvement in creating a thriving team. In this conversation, Scott Albrect discusses the hierarchy of team needs, which includes trust, honest feedback, vision, accountability, and autonomy. He emphasizes the importance of clear vision statements and the role of applied pressure in productivity. Scott also shares insights from his experience in ice fishing and highlights the teamwork and communication involved in the sport. The conversation concludes with action items for listeners, including being transparent when asked about their day and dedicating one full day each week to working on their business.

Take Aways,

•The foundation is trust, and he got honest feedback, vision, accountability, and autonomy

•If your vision statement isn't clear, ask yourself why five times

•Applied pressure is essential for productivity

•If you have a clear vision, your team is empowered to take ownership and come up with incredible ideas

To FIND OUT MORE about Scott or BUY HIS BOOK go here:https://www.amazon.com/Hierarchy-Team-Needs-Scott-Albrecht/dp/B0CVG9K78Q

Also you can LEARN MORE about AUTONOMY: https://youtu.be/r-nusRpPMlQ 

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In this conversation, Mark and Ernesto discuss various topics including podcasting, rebranding, building systems, and baking challah bread. Ernesto shares his experience with podcasting and the benefits it has brought him in terms of learning how to speak, hold space, and listen. He also talks about his recent rebranding of his business to 'The Million Dollar Machine' and how it has resulted in increased revenue, clients, and collaborations. Ernesto emphasizes the importance of focusing on the fundamentals and using systems and processes to achieve success. He also mentions his love for baking challah bread and his plans to incorporate it into his business. Ernesto shares his experience of transitioning from working in the restaurant industry to starting his own business. He emphasizes the importance of taking action and not waiting for the perfect moment to start. Mark and Ernesto discuss the challenges and rewards of being entrepreneurs, the value of community and support, and the significance of setting achievable goals. They also touch on their personal backgrounds and the role of passion in their lives. Ernesto offers consulting services and encourages listeners to take action by visiting his website.

Takeaways,

•Podcasting can provide valuable learning experiences in speaking, holding space, and listening

•Focusing on the fundamentals and using systems and processes is key to achieving success

•Rebranding can lead to increased revenue, clients, and collaborations

•Don't wait for the perfect moment to start your own business; take action and adjust along the way

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Barbara Richter, founder of DIY Books and Ink Ghostwriting, shares her journey as an entrepreneur in the book writing industry. She discusses the services her companies provide, including tools and resources for individuals to craft their own stories and a premier ghostwriting firm serving a global audience. Barbara also talks about the challenges of starting a second company, DIY Books, and how she aims to democratize the ghostwriting process. She emphasizes the value of writing a book for entrepreneurs, as it increases networking opportunities, establishes authority, and provides a physical representation of expertise. In this conversation, Mark and Barbara discuss the fears and challenges of starting a ghostwriting business, the importance of finding your own voice as a writer, and the role of AI in the writing process. They also touch on the benefits of reading widely and the value of physical books. Barbara shares advice for aspiring writers, including joining a writing group and setting realistic goals. Listeners can connect with Barbara through her websites and social media channels.

Takeaways,

•AI can be a useful tool for writers, providing prompts and assistance, but it cannot replace the human experience and original thought.

•Writing a book can establish credibility and authority for entrepreneurs, making them stand out in their industry.

•To become a better writer, start writing regularly, join a writing group, and set realistic goals.

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Kevin Killen, CEO of Aavos, discusses the future of artificial intelligence (AI) and its potential impact on society. He emphasizes the importance of understanding human emotions and using AI to serve and benefit humanity. Killen also addresses the hype surrounding AI and the need to differentiate between useful applications and potential pitfalls. He shares his journey to becoming a CEO and offers advice on handling the pressures of entrepreneurship. Additionally, Killen highlights the mission and capabilities of Aavos, which aims to provide contextually responsive intelligence to a wide range of industries. Avos is focused on solving customer problems and providing contextually relevant intelligence. They prioritize understanding the customer's real needs and using their technology to solve the true problem. Avos uses sentiment analysis to analyze text and has developed an atomic network that can provide accurate answers while also expressing uncertainty. Unlike neural networks, Avos' network has the ability to say 'I don't know' and provide a confidence level for its answers. They also prioritize energy efficiency and can run their engine on a Raspberry Pi. Avos is committed to ethical and responsible AI and plans to have a diverse panel to discuss and influence the decision-making of their AI systems.

Take Aways

•Handling pressure is essential for success as an entrepreneur

•AI is on the uptake and Responsibility is key

•AI can be a useful tool and can implement good help in business.

•To be successful you need to put in the hours.

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In this episode, Mark interviews John Alwinson, author of Relentless Sales, about his sales experience and how faith plays a role in his business. John shares his background in sales and entrepreneurship, including starting a footwear company in college. He emphasizes the importance of mentors and having a strong identity in sales. John also discusses setting boundaries and creating systems to avoid burnout. He shares his morning routine and the role of affirmations in his life. The conversation concludes with a discussion on the role of faith in overcoming challenges and staying motivated. In this conversation, Jon Alwinson shares insights on owning the mental game, documenting wins, and developing an elite sales process. He emphasizes the importance of balancing control and trust in sales and business, and highlights the role of faith in finding success. Jon also provides tips for improving sales skills and leading a successful team. The conversation concludes with a discussion on the inspiration behind Jon's book and his future goals.
 
Takeaways

•Developing an elite sales process is fundamental for consistent results, and includes focusing on form and consistency

•Being a leader requires focusing on both team health and high performance, and hiring people who surpass you in certain areas

•Setting boundaries and creating systems are important for work-life balance and avoiding burnout

•Having a strong identity and faith can provide motivation and resilience in sales

•Morning routines and affirmations can help set a positive mindset for the day. Owning the mental game involves remembering and documenting wins in order to build mental fortitude.

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In this episode, Mark and Benjamin interview Steve Schramm, the founder and CEO of Pro Membership Sites. Steve shares his journey of transitioning from a day job to starting his own business and the importance of building recurring revenue. They discuss the benefits of subscription-based models and how to monetize knowledge and expertise. They also touch on the importance of execution and providing value to clients. The conversation explores various strategies for creating recurring revenue and building a successful business. In this part of the conversation, Ben and Steve discuss the sales process for selling recurring revenue services, objections they encounter, and the importance of storytelling in selling. They also talk about contract minimum engagement and optional redesigns, as well as the language and terminology used to sell the subscription service. They touch on the onboarding process, staying in touch with clients, and the value of proactive communication. They also discuss the challenges of scaling and managing a large number of clients. In this conversation, Steve Schramm shares his insights on communication and the use of Basecamp in his web design business. He emphasizes the importance of radical over communication and how Basecamp facilitates that. He also discusses his approach to hiring contractors and creating a remote team. The conversation touches on pricing strategies, including value-based subscription and add-ons. The key takeaways include the power of storytelling in sales pitches, the significance of communication in web design, and the importance of measuring the gain rather than the gap in personal and business growth.

• Measure the gain in your life and business, rather than focusing on the gap from where you want to be

• Communication is a crucial aspect of web design and can be a differentiator in any industry

• Efficiency and solid processes are essential for scaling and maximizing profitability. Selling a recurring revenue service is often easier than selling a one-time sale, and objections are usually minimal

• Storytelling is a powerful tool in selling recurring revenue services, as it helps to address objections and make the sales message more relatable

• Proactive communication, such as quarterly strategy calls, helps to maintain a strong relationship with clients and identify opportunities for upselling

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Welcome to another exciting episode of The Friday Habit! Today, we have Shaun Lee joining us to dive into an important topic many organizations struggle with. Ever wondered why pinpointing individual employees or leaders often misses the mark when solving organizational issues? We’ll explore how this common misconception overlooks deeper, systemic problems.

Shaun will share insights on systems thinking, a holistic approach that looks at how different parts of an organization interact. By focusing on the environment in which individuals operate, we can better understand their behaviors, attitudes, and performances.

We’ll also discuss the importance of collective ownership in driving systemic change. Shaun will introduce us to the Six Levers framework, a powerful tool for intentional and systematic organizational change. This framework helps organizations move towards healthier, more productive, and fulfilling ways of working.

Changing an organization isn't a straight path; it’s a journey that requires leaders to critically assess and prioritize the areas that need the most attention. This customized approach ensures effective and lasting interventions. Get ready to revolutionize the way you view organizational dynamics and productivity!

Chapters

• 00:14:11: Empowering leaders and building strong teams
• 00:16:58: Explanation of 'Six Levers' framework
• 00:19:16: Importance of teams in building systems
• 00:23:43: Meeting needs of different teams
• 00:29:12: Setting and adjusting priorities as a team
• 00:34:42: Importance of self-awareness in leaders
• 00:42:21: Creating a culture of feedback

Episode Links

• LeedFeeder https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=brandviva
• https://www.linkedin.com/in/shaun-lee-1122a131/
• https://www.6levers.co/

Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

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If you have a question or a topic you’d like us to cover don’t forget to record us a quick voice memo and send it to [email protected]

Thanks for listening to The Friday Habit.

Until next time. Live every day like it’s Friday.

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