Clienting by AttorneySync

In this episode, Gustavo Munguia, Senior Director of Marketing at Custodio & Dubey (CD Law), chats with Gyi Tsakalakis, President at AttorneySync about how they use a paid and organic strategy to earn clients. They discuss how the firm uses content to serve the Spanish-speaking community. They go deep on social media strategy and what types of content and platforms have worked best for CD Law. Get inspiration from CD Law's socials here. As always, Gustavo answers the four Clienting lightning round questions. Tune in and subscribe! If you're interested in being a guest on Clienting, don't hesitate to reach out!

In this episode of Clienting, Chris DiBella, Founding Partner of DiBella Law Injury and Accident Lawyers, joins Gyi Tsakalakis, President at AttorneySync to discuss how to run a law firm like a business. Chris shares what he's learned over the last two decades in growing his firm and taking an MBA mindset approach. They discuss a variety of topics including diversifying marketing investments and balancing direct response legal marketing with branding. Learn how this Boston personal injury law firm is staying competitive in an increasingly crowded market.

More law firms are sending out requests for proposals (RFPs) to marketing agencies. But most RFPs we see are extremely problematic. In fact, they're likely to lead law firm owners and marketers to making poor decisions about which marketing agencies are likely to be a good fit for them. In this episode of Clienting, Jeff Berman and Gyi Tsakalakis break down some of the issues they see with law firm marketing agency RFPs and a couple solutions to improve their value in vetting legal marketing agencies.

"Strategy beats budget 90% of the time." - Ross Gordon Director of Marketing at The Thumbs Up Guys.

This week, Clienting welcomes Ross Gordon, Director of Marketing at The Thumbs Up Guys.

Gyi Tsakalakis chats with Ross Gordon about how The Thumbs Up Guys compete in a market filled with legacy personal injury law firms.

They chat about the impact of trade names, setting growth objectives, and budgets.

They also discuss how dancing on social media may not actually be moving the needle for law firms as much as influencers might want folks to believe. 🍿

OpenAI just updated their guidelines to allow U.S. law firms to advertise on ChatGPT. What will ChatGPT impressions look like for these law firms? AttorneySync's Jeff Berman and Gyi Tsakalakis discuss. Also, Jeff asks Gyi to react to a variety of questions from inbound AttorneySync sales calls. In other words, what are the issues lawyers are asking about when they contact a a digital marketing agency?

Hey, it's been a minute (more like 3,339,360 minutes). But Clienting is back! We'll be exploring new formats and inviting guests. Have questions about how law firms are getting clients? Don't hesitate to reach out wherever you find Clienting and AttorneySync.

In this episode, AttorneySync Co-Founders, Gyi Tsakalakis and Jeff Berman, discuss how firms can compete in the age of consolidation, national law firms, MSOs, AI, and private equity.

We also answer questions that from actual AttorneySync prospect conversations. We figure if they have, others do too.

Let us know what you want to hear more about!

Kay Van Wey is a board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn't managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work.

Publicity - high profile cases and were stories that needed to be told and developed relationships with reporters.

How are you keeping up those relationships? Capitalizing on them?

• Dr. Death/Dr. Duntsch
  • high profile case and got lots of PR
  • spent lots of time & money on that case
  • Dr. Duntsch reached out to Kay to threaten and ask for a job.
  • Dr. Oz show - thought she'd get tons of clients from that and didn't
  • Dallas news organizations
• Attorney At Law magazine articles
  • Small but Mighty article: https://attorneyatlawmagazine.com/kay-van-wey
  • "Standing up for the little guy"
• Marketing has been hard over the years and has involved a lot of patience and learning.
• When it comes to picking a marketing agency, Kay has been really picky about content, which makes the cost high from her time and her associates time perspective.
• 10 years prior to Dr. Dutch, Kay's firm represented a similar case and was on 60 minutes. Unfortuantely with no effect or results of getting clients. It just shows that big PR cases don't necessarily lead to more clients in your firm.

Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.

This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal.

Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama.

Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years

We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how Mo finds guests, and what he does once the podcast/Facebook Live is recorded.

• What do you do with the podcast once it's recorded?
  • Blogs, links, repurpose content, eNewsletter
• Personal Brand --> pushed through the firm
  • Share your Why?
  • March of Dimes, Family team,
    • TV Appearances
  • Building an interest base in Alabama
    • Rotary, MADD, sports
      • Trash Pandas
  • Local links/SEO
    • Rocket City Moms

Other shows that you can hear Mo talk about his "Why's" and marketing efforts.

• National President of Mother's Against Drunk Driving: http://bit.ly/MoShow-MADD-FB

• National President of Rotary International: http://bit.ly/MoShow-Rotary-MarkMaloney-FB
• Former NFL & Alabama & Auburn FTBL Players Tony Dixon and Courtney Taylor: http://bit.ly/MoShow-Dixon-Taylor-FB
• Madison Mayor Paul Findley: http://bit.ly/MoShow-PaulFinley-FB
• UAH Basketball Coach John Shulman: http://bit.ly/MoShow-CoachShulman-FB
• Voice of the Trash Pandas Josh Caray: http://bit.ly/MoShow-TrashPandas-FB

Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure. She writes about ethics at CaliforniaStateBarDefense.com and AttorneyatWork.com. Megan is a mother of four, an avid Spartan racer, and a distance runner. She earned her JD from Boalt Hall of the University of California, graduating Order of the Coif. She is admitted to the United States Supreme Court, and the state courts and several Federal district courts of California, New York, New Jersey and Georgia.

This episode covers tools for ease in Client Development, getting more out of marketing, making sure your firm is using the right technology, and ethics changes in reform - but where to start?

CONTENT

• Content repurposing; write a blog and turn that into a podcast, then break that down into social media posts.
• Take 3-5 questions people have and turn each one into a blog post, a LinkedIn article, or social media posts and videos.

Technology & Ethics

• What server are you using?
• How secure is your client data?

Ethics Changes in Reform

• Mental Health Discipline
• Social Media- lawyers are no longer as scared as they have been in the past
  • Transparency in Information - lawyers need to be more transparent in marketing and client interactions becasue the internet can give some of the answers of cause mistrust.

How are you marketing your law firm/services?

• Start implementing:
  • Content repurposing: content blog to podcast to social media posts in bite-sized form.
  • Take the top 3-5 questions people have and turn them into blog posts
• Podcast - Lawyers Gone Ethical
• Speaking engagements
• Social Media

Will Hornsby - Attorney At Work - What didn't happen in legal ethics reform in 2019?