Today my guest on the I Want To Know podcast is Anne-Bénédicte Hannotte. Anbé, who's joining us from Belgium, is the creator of the Storylific podcast, a 100% outdoor French podcast with adventurers, explorers, and outdoor athletes. After a dry corporate career, a blessed midlife crisis made her think about what really matters, and she dusted off her old dream of conducting interviews. It's now two years since Storylific was launched, and she's now eager to bring the project to the next level.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
08:16 - The Cure For A Boring Podcast Description
10:45 - How To Promote Your Podcast Like A Movie
22:43 - How To Get Newsletter Sponsors (With A Small Audience)
28:22 - The Biggie-Tupac Donation Strategy

Show Notes

👉 Watch this episode on YouTube

How To Monetize Your Podcast (Without Sponsors!): https://youtu.be/vF3yMCO2F7M

Four Ways To Grow Your Membership After It Plateaus: https://youtu.be/TrGo4Or-jGw

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy: https://amzn.to/43nsjMu 

To Connect with Anbé:

Website: https://www.storylific.com/ 

Instagram: https://www.instagram.com/storylific/ 

Facebook: https://www.facebook.com/storylific 

LinkedIn: https://www.linkedin.com/in/hannotteab/ 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Typically, I invite a guest to the I Want To Know podcast to ask me three questions, and I help them figure out how to grow their audience in business. But today, I've actually got three guests for you. That's because what you're about to hear are three excerpts from one of my recent Jam Session Q&As.

I offer a product called Skill Sessions, which you can check out at josh specter.com/sessions.

There's a series of one-hour video presentations where I teach you how to do things like grow your newsletter in five minutes a day, get more clients, create a product in a day, and define your niche. When you become a Skill Sessions member. You also get invited to join me for a monthly jam session q and a, where I give members specific feedback and suggestions on anything they're trying to figure out.

In this Jam Session, I shared tips on how to survey your newsletter audience, how to improve your social media content strategy, and how to juggle multiple product offers. 

Here are some of the most valuable moments in the Jam Session:

00:00 - Introduction
07:58 - The Magic "One Word" Survey Question
14:07 - These Social Posts Will Get You Clients
23:34 - You Don't Have To Niche Down, But…

Show Notes

👉 Watch this episode on YouTube

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Today my guest on the I Want To Know podcast is Josh Langley. Josh helps primary school-age kids build mental and emotional resilience through his award-winning “Being You is Enough” book series, inspiring kids’ educational programs, and his school talks. His background as an advertising copywriter has helped him create unique, keep-it-simple, and fun resources that are loved by kids, parents, educators, and child health professionals. All this is despite Josh failing high school, being unemployed for many years, and being told he'll “Never amount to anything.”

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
20:07 - How To Choose A Newsletter Topic That Gets You Sales
22:41 - The Most Powerful Micro-Content You Can Create
31:06 - Watch Me Transform A LinkedIn Post Into A Niche Home Run

Show Notes

👉 Watch this episode on YouTube

The 90-Day Content Library System: https://youtu.be/if2wqstYmKc

How to “Package” Your Social Media Posts to Get More Attention: https://bit.ly/3r3Qke3 

To Connect with Josh Langley:

Website: https://joshlangley.com.au/ 

Twitter: https://twitter.com/joshlangleyauth 

Instagram: https://www.instagram.com/joshlangley_inspiringkids/

Facebook: https://www.facebook.com/joshlangleywriter/ 

Amazon: https://amzn.to/3JBh0tc 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Today my guest on the I Want To Know podcast is Chasity Cooper. Chastity is a Chicago-based award-winning writer and wine culture expert through her wine newsletter, Bright and Balanced, she encourages readers to courageously expand their palettes. Ultimately, her goal is to make wine more accessible and relatable through storytelling, education, and travel experiences.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
07:48- How To Create Content That Attracts Your Dream Sponsor
25:54 - How To Promote Your Content With Paid Ads (Without Wasting Your Money!)
36:26 - A Beginner's Guide To Monetizing Your Expertise (4 Key Questions

Show Notes

👉 Watch this episode on YouTube

Free 5-Day SEO Email Course

How To Monetize Your Expertise: 6 Questions To Ask Yourself

How To Make The Most Of Your Side Hustle

A Sponsorship Expert Who's Earned $3M From Brands Reveals His Secrets

Skill Session: Write Your Most Successful Blog Post Ever

Use Code BLOG25 to get it for just $25

To Connect with Chasity Cooper:

Website/Bright & Balanced Newsletter: https://chasitycooper.com/ 

Twitter: https://twitter.com/bychasitycooper 

Instagram: https://www.instagram.com/bychasitycooper/ 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Today my guest on the I Want To Know podcast is Daren Smith. Darren is a film producer and creative entrepreneur. He's the founder of Craftsman Films, Craftsman Creative, Light Bulb Courses, and is an author, podcaster, and business strategist for creative business owners. 

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
19:52 - Does Your Content Make People Say One Of These 5 Things?
25:53 - Do You Have The Guts To Try This Content Exercise?
42:09 - 3 "Crazy" Things You Can Do TODAY To Get Noticed As An Expert

Show Notes

👉 Watch this episode on YouTube

I Want To Know How To Avoid Burnout

Only Do It If You’re Willing To Do It 100 Times

Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz 

To Connect with Daren Smith

Website: http://www.craftsmancreative.co/

Twitter: https://twitter.com/darentsmith 

LinkedIn: https://www.linkedin.com/in/darentsmith/ 

Workshops: http://workshops.craftsmancreative.co 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. 

Today’s guest is Arvid Kahl. Arvid is a writer on Twitter who is just trying to help people (best bio ever). He’s written two books and shares his knowledge on the Bootstrapped Founder blog, Bootstrapped Founder podcast, and the Bootstrapped Founder Newsletter. You can engage with him on Twitter @arvidkahl.

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
10:47 - Please Stop Making This Twitter Mistake
25:44 - You're Looking For Product Ideas In The Wrong Place
27:23 - Do You Want An Audience Or A Community? (It's a trick question!)

Show Notes

👉 Watch this episode on YouTube

Mentioned on the episode: 

The Bootstrapped Podcast / Josh Spector Episode: https://thebootstrappedfounder.com/josh-spector-saying-less-and-making-more/

I Want To Know Podcast / Roberto Blake Episode: https://youtu.be/mdZLrJMz1Xo

I Want To Know Podcast / James Clear Clip: https://youtu.be/_c_1O7rjRsM

How To Get Comfortable Promoting Your Creations: https://joshspector.com/get-comfortable-promoting/

To Connect with Arvid Kahl

Twitter: https://twitter.com/arvidkahl/
Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business (Book): https://t.co/TFlId5SPLT

The Embedded Entrepreneur: How to Build an Audience-Driven Business (Book): https://t.co/BXldiSTqDH
Newsletter: https://thebootstrappedfounder.com/newsletter/

Podcast: https://thebootstrappedfounder.com/podcast/ 

Website: https://thebootstrappedfounder.com/ 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Today my guest on the I Want To Know podcast is Alicia Johnson. Alicia helps communities and community-centered organizations prepare, respond, and recover from disaster. You can learn more about her work at twolynchpinroad.com and through her newsletter Ready for Anything. As an emergency manager with two decades of on-the-ground experience, she brings connection and peace of mind to those she works with.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
10:19 - Derek Sivers Podcast Strategy Is Brilliant!
11:14 - Do This Before You Start A Podcast (4 Steps)
37:40 - People Will Pay For Your Expertise If You Understand This

Show Notes

👉 Watch this episode on YouTube

Derek Sivers Podcast

Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum

Positioning: The Battle for Your Mind by Al Ries & Jack Trout

Josh Spector Clarity Calls

To Connect with Alicia Johnson

Website: https://twolynchpinroad.com/ 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Today my guest on the I Want To Know podcast is Dennis Geelen. Dennis Dennis is an “accidental solopreneur.” He's literally written the book on that. After more than 20 years in the corporate world, Dennis accidentally fell into being a solopreneur when he found himself laid off for the first time at the age of 43. He decided to bet on himself and is now at the age of 48, five years into his solopreneur journey. He's written four books, created three online courses, consulted for dozens of companies, spoken at numerous events, launched a newsletter, and is having a lot of fun helping others do the same. Dennis is also active on Twitter and LinkedIn.

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
22:38 - Self-Promotion Is NOT A Selfish Act
27:44 - The Smartest Book Promotion Strategy I've Seen
32:19 - Watch Me Help Build A Brand In 4 Minutes

Show Notes

👉 Watch this episode on YouTube

I Want To Know Newsletter Growth Playlist

Skill Session: Newsletter Booster

Use Code Booster25 to get 50% off ($25)

Spark Loop Partner Program

Most Helpful Newsletter For Creators Twitter Thread

How To Get Comfortable Promoting Your Creations

Daniel Vassallo / Small Bets

A Peek Inside The Mind Of A Productivity Expert (Khe Hy)

To Connect with Dennis Geelen:

Website: https://www.dennisgeelen.me/
Twitter: https://twitter.com/dennis_geelen
Linkedin: https://www.linkedin.com/in/dennis-geelen/
The Accidental Solopreneur (Book)

Solopreneur Playbook Online Course
The Author’s Playbook Online Course
Solopreneur Playbook Call

The Happy Accidents Newsletter

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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Today is a special episode of the I Want To Know podcast. We're going to do something a little different—I’m going to give you a behind-the-scenes look at my most successful product ever, my Skill Sessions membership. I'm going to get into how and why I created Skill Sessions, how I sell them, and also share some of the most valuable tactics I've presented in the sessions themselves. To help me do this, I have brought on my secret weapon, Emily Benedict, and she will ask me some questions about the sessions. She's the perfect one to do this because she has been to every session, she has helped me with them from the beginning, and she has a unique perspective on them.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction
03:22 - How I Package My Expertise Into Products And Content People Love
05:47 - My Most Successful Product ISN'T A Course Or Community
16:44 - How To Turn One Coaching Client Into Two

Show Notes

👉 Watch this episode on YouTube

Get Josh Spector’s Skill Sessions

To Connect with Emily Benedict:

Twitter: @emilysbenedict

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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This is a special “Flip the Script” episode! Instead of answering a guest’s questions, host Josh Spector brings on an expert he wants to learn from and asks them three questions. 

Today’s guest is Christina Nicholson. Christina is a former TV reporter and anchor turned owner of a PR agency called Media Maven. She's the host of the Become a Media Maven podcast, where she pulls the curtain back on all things media and public relations. Today she's gonna share some tips on how anyone can earn media exposure in places like the Today Show, Forbes, and top podcasts without spending money on ads. 

Here are some of the most valuable moments in their conversation:

00:00 - Introduction
16:34 - How To Avoid The Mistake That Prevents Most People From Getting Media Coverage
19:25 - How To Pitch Yourself To Be On A Podcast
37:59 - Should You Spend Your Budget On PR Or Advertising? (The Surprising Answer)

Show Notes

👉 Watch this episode on YouTube

Mentioned on the episode: 

Podcast Clout: https://podcastclout.com/

Emily Benedict: https://twitter.com/EmilySBenedict 

To Connect with Christina Nicholson

Podcast: Become A Media Maven
Masterclass: EarnMediaNow.com

Twitter: https://twitter.com/ChristinaAllDay
Newsletter: https://www.mediamavenandmore.com/newsletter 

Website: https://www.mediamavenandmore.com 

To connect with Josh Spector:

Newsletter: Fortheinterested.com/subscribe

Skill Sessions: Joshspector.com/sessions

Consulting: Joshspector.com/consulting

Twitter: @jspector

Apply to be a guest on the show: Joshspector.com/questions

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