AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't killing PR... it's actually making what we do more essential than ever. The new gatekeepers—ChatGPT, Perplexity, Gemini—aren't pulling from paid placements or SEO hacks. They're pulling from authoritative articles, thought leadership, and consistent mentions from trusted sources. That's exactly what PR pros specialize in. This isn't the death of our industry. It's a rebirth.

What You'll Learn in This Video:

✅ Why AI Rewards Earned Media: How large language models cite high-authority placements and why your PR work is now the fuel powering AI search results.

✅ How to Test Your Clients' AI Visibility: Simple strategies to search ChatGPT and Perplexity, analyze citations, and identify exactly where to focus your pitching efforts. ✅ Building AI-Powered Case Studies: How to screenshot AI results, document your wins, and create visual proof that demonstrates real PR ROI to clients.

✅ Repositioning Your Services: The exact messaging shift that elevates you from service provider to strategic advisor in this new era of brand discovery.

This episode is about stepping into your power as a PR professional. If you're ready to stop playing small, guide your clients through this AI shift, and position yourself as the go-to authority they need right now, this video is for you.

📌 Links + Resources Mentioned in This Podcast:

→ Join The Agency Accelerator: https://learn.jenerationacademy.com/the-agency-accelerator

→ Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab

→ PRAIZE Newsletter (Emma Grace Moon): https://praize.studio/

→ Subscribe to My Newsletter: https://jenerationacademy.com/

💬 Let's Connect:

Instagram: https://www.instagram.com/jenerationpr/

LinkedIn: https://www.linkedin.com/in/jenerationpr/

Website: https://jenerationacademy.com/

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