Pitching Powerhouse

How Mackenzie Gaston Transformed Influencer PR 🚀

Curious about how to make a splash in niche PR? Dive into our latest episode featuring Mackenzie Gaston, a powerhouse in influencer marketing in PR who’s made waves!

In this episode, Mackenzie shares the secrets behind her remarkable success and explosive revenue growth, especially in her first year. From crafting standout partnerships to navigating the unique challenges of her niche, she reveals strategies that have set her apart in a competitive market.

You’ll hear about the innovative approaches she’s used to build her brand, the critical lessons she’s learned along the way, and her vision for the future. Whether you’re an aspiring PR professional or an entrepreneur looking to stand out, Mackenzie’s insights are invaluable.

Listen now to discover how you can leverage niche markets to skyrocket your success and create impactful partnerships. 

You can download my FREE PR Agency Action Plan HERE!

Learn about Agency Accelerator here: https://www.jenerationacademy.com/the-agency-accelerator 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/mastering-influencer-marketing-in-pr-with-mackenzie-gaston

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Where Do You Find Quality PR Clients? Let’s Talk Strategy! 🎯

Struggling to find clients that fit your PR agency’s goals? It’s not about luck – it’s about doing the right work beforehand. In this episode, we’ll dive into proven strategies that help you attract high-quality clients who align with your vision and values.

From leveraging your network to reaching out to former clients, we’ll show you how to make your existing connections work for you. Plus, learn why cold outreach isn’t something to shy away from and how it’s still used by top industry leaders today!

If you’ve ever wondered how to fill your client pipeline with dream companies, this episode will break down exactly how to make it happen, with actionable steps to ensure your success.

Listen now to discover how to proactively seek out the clients you truly want and build the business you’ve always dreamed of.

Check out our Client Pipeline Pack which is designed to help you streamline your process and attract the clients you love working with.

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-find-quality-pr-clients

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Why Being a Mom is Your Secret Business Superpower! 🦸‍♀️

In this episode, we’re tackling a question many of us have faced: Can you really be a successful entrepreneur and a great mom? Spoiler alert—yes, you can!

We’ll explore the unique strengths that moms bring to the table, from unparalleled multitasking skills to razor-sharp focus on what truly matters. You’ll hear stories of mompreneurs who’ve built thriving businesses while raising a family, proving that motherhood isn’t a hindrance—it’s a superpower.

If you’ve ever felt like you need to downplay your role as a mother to succeed in business, this episode will change your mind. We’re flipping the script on the “motherhood penalty” and showing you how to leverage your experiences to become a more effective, efficient, and successful entrepreneur.

Listen now to discover how being a mom can elevate your entrepreneurial game and give you an edge in the business world.

Download my FREE PR Agency Action Plan HERE!

To learn more about Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/embracing-the-mompreneur-identity-why-being-a-mom-makes-you-a-better-entrepreneur

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

When Scams Hit Home: The Shocking Truth About Identity Theft 😱

Have you ever wondered just how vulnerable you are to identity theft? In this gripping episode, I’m sharing a jaw-dropping story of my neighbor who faced a nightmare of stolen mail, unauthorized credit charges, and even a car purchased in his name—all while he was away on vacation!

You’ll hear how a routine package delivery turned into a full-scale fraud investigation.

Listen now to discover the steps you can take to protect yourself from identity theft. Learn practical tips to secure your personal information, avoid common pitfalls, and stay one step ahead of cybercriminals.

Tune in for essential insights and practical advice on safeguarding your identity and personal assets. Your security is paramount—don’t miss it!

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/when-scams-hit-home-a-true-story-of-identity-theft

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Discover the Secrets of a Thriving Mother-Daughter PR Duo! 👩‍👧

In this episode, we're diving into a unique and inspiring story of a mother-daughter team who’ve built a successful PR agency from the ground up. Danielle Sabrina, a seasoned PR expert, shares the inside scoop on how she and her daughter have managed to thrive in the competitive tech and publishing sectors—without letting business strain their relationship.

Curious about how they balance family dynamics with professional growth? Danielle reveals the strategies they've used to carve out a profitable niche while keeping their bond strong. You'll hear firsthand how they navigate challenges, celebrate wins, and maintain a healthy work-life balance.

Whether you're considering a family business or simply want to learn how to stand out in your industry, this episode is packed with valuable insights and actionable advice.

Listen now to discover how to build a successful business with family, find your niche, and maintain balance in your professional and personal life.

You can download my FREE PR Agency Action Plan HERE!

Learn about Agency Accelerator here: https://www.jenerationacademy.com/the-agency-accelerator

Looking for a transcript for this episode? Check out the blog post:https://www.jenerationacademy.com/blog/mom-and-daughter-duo-take-on-the-pr-world-with-danielle-sabrina

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Rethink Your Pricing Strategy: Time vs. Value 💡

Are you stuck in the hourly billing trap? It’s time to flip the script! In this episode, I’m exploring why pricing your services based on time limits your potential and how value-based pricing can unlock new opportunities for growth.

I’ll reveal the key mindset shifts needed to move beyond hourly rates and show you how to position your services to highlight the true value you offer. Learn practical strategies to communicate your worth effectively and make pricing decisions that reflect the impact you deliver.

Listen now to discover how to transform your pricing strategy and boost your profitability.

Download my FREE PR Agency Action Plan HERE!

To learn more about Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pricing-strategies-for-pr-pros

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Ready To Launch Your PR Career? Start With These 3 Essential Tips! 🚀

Are you struggling to get your PR career off the ground? Or maybe you're wondering how to find the right clients and make a name for yourself in the industry? This episode is packed with actionable advice to help you gain momentum.

In today’s episode, we’re breaking down why niching down is crucial for your success and how to pick the right clients and services that align with your expertise. We'll also talk about why working for free or below market value (for a limited time) can be a game-changer in building your portfolio and establishing your reputation.

Plus, we’re exploring the pros and cons of freelancing vs. starting your own agency. You'll learn why moving away from hourly billing and opting for a retainer model could be the most profitable decision for your business.

Listen now to discover the exact steps you need to take to build a successful and sustainable PR career!

To learn more about Lead to Landed head here: https://www.jenerationacademy.com/lead-to-landed-oto

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/proven-tips-to-kickstart-a-thriving-PR-career

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Is PR Dead or Just Evolving? Find Out Here! 🌟

Join me, Jen Berson, as we dive deep into the transformation of the PR industry on this episode of Pitching Powerhouse. If you've ever wondered if PR is still a viable career, this is the episode for you.

Listen now to discover how to thrive in the modern PR world and why it's more exciting than ever to be part of this industry.

To learn more about my Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/podcasts/pitching-powerhouse

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Ready to Reinvent Your Career Path? 🌟

Feeling stuck in a career that doesn't fulfill you? You're not alone. Join me as I share my transformative journey from a civil litigator to a thriving PR agency owner in our latest podcast episode. Dive into a story of resilience, ambition, and strategic change that will inspire anyone looking to shift their professional gears.

Listen now to discover practical strategies for building a successful PR agency from the ground up, even if you're starting with little to no experience in the industry.

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

We’re Back and Better Than Ever! 🎉

After a short break, we’re thrilled to be back and ready to dive into more exciting topics. 

We’ve missed you all so much during our short break! It’s been a time of reflection, growth, and planning for even more amazing content to share with you. We’re excited to announce that we are back and ready to bring you fresh insights, expert advice, and all the tools you need to excel in your PR strategies.

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight