Pitching Powerhouse

Moms can have it all, but we don’t have to DO it all.

Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win.

In this week’s episode, I’m sharing seven practical tips for balancing the chaos of motherhood with the demands of running a business. It’s not about being perfect or always getting it right—it’s about making intentional choices that work for you.

From leaning on your team (delegation is magic!), letting yourself operate in maintenance mode when needed, or learning to drop the guilt and give yourself some grace, these tips are here to meet you where you are.

I know you’re figuring it out day by day, and I’m here to help you create a business that works for your family and your big dreams. Because trust me, you can do both.  

What You’ll Learn in This Episode:
➡️ How to get the most out of naptimes and pumping sessions.
➡️ Why leaning on your team is a total game-changer (and how to get comfortable with it).
➡️ The beauty of letting maintenance mode be enough for now.
➡️ How to finally ditch mom guilt—and why it’s not serving you.
➡️ The mindset shift that makes school hours your superpower.
➡️ What to do when your agency passion feels MIA
➡️ And why giving yourself grace is the best gift you can give yourself as a mom and entrepreneur

💡 If you’re looking for a supportive community of agency owners and PR professionals, join us in the Powerhouse Pros Facebook group: https://www.facebook.com/groups/profitableprpros

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-run-agency-while-being-a-present-mom

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros

Access our online hub for PR pros: https://www.profitableprpros.com

Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Reliability builds trust and positions you as a dependable media partner! ✨

Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand.

In this week’s episode, I share six ways that we, as PR and media professionals, can support journalists as their industry shifts. From leading with empathy and being a true resource to being flexible with your pitches and treating journalists as personal connections, you’ll leave this episode feeling more confident in your role in the media industry.

What You’ll Learn in This Episode:

➡️ What it means to lead with empathy
➡️ How to be a true resource for your journalism contacts
➡️ Why you should maintain media relationships outside the newsroom
➡️ How to make life easier for journalists
➡️ The importance of being flexible with your pitches
➡️ Why keeping up with your media contacts on social media matters

💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships.

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-ways-to-be-the-pr-partner-journalists-need-right-now

* * *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros
Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight 

Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉

Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strategies to help your pitches resonate with the media—and get results. 🚀

Join us as we walk through each section of the pitch, breaking down what worked and what could be streamlined for maximum impact. This episode is packed with actionable tips to help you elevate your PR skills and increase your pitch success rate. Plus, we dig into an important side discussion about managing "trial" work and setting up client boundaries that lead to long-term, paid relationships.

What You’ll Learn in This Episode:

Whether you’re looking to enhance your pitching approach or simply gain inspiration from our PR community, this episode will give you tools and confidence to tackle your next media pitch. 🎧

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/real-time-pr-pitch-review

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Unlock the Power of Holiday PR! 🎉

Are you ready to supercharge your PR strategy this holiday season? In this episode, we explore how you can leverage the unique opportunities of the November and December holidays to captivate your audience and elevate your brand’s visibility.

Join me as I discuss creative campaign ideas, timely pitching strategies, and how to align your messaging with the spirit of the season. We’ll dive into current trends that can help your PR efforts shine amidst the holiday hustle and bustle.

Listen now to discover actionable insights and tips on how to make the most of the upcoming holidays for your PR campaigns.

Ready to take your PR game to the next level? Check out my Media Pitch Template and transform your pitches with a proven three-step framework!

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-guide-key-trends-holidays-and-media-strategies-to-prepare-for-november-and-december

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Are You Making These Agency-Killing Mistakes? 🚨

Running a successful PR agency isn't just about landing clients—it’s about avoiding the common traps that can hold you back from serious growth. In this episode, I’m breaking down 6 critical mistakes that can sabotage your agency before it even takes off!

We’ll dive into why you should stop trading dollars for hours and how ignoring red flags can cost you more than you think. Plus, I’ll explain why discounting your services isn’t doing you (or your clients) any favors.

If you’re ready to make more money and work with the clients you actually want, this episode is for you!

Listen now to discover how to scale smarter and avoid these pitfalls that even seasoned agency owners fall into!

Ready to build a profitable PR agency without the stress? Get started with the Agency Action Plan — your 12-step roadmap to success, designed to help you grow faster and on your own terms!

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-costly-mistakes-pr-agency-owners-make

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Are You Running Your PR Agency Alone? It's Time to Stop! 🚨

If you’re doing all the work in your PR business—from graphic design to pitching to research—you’re holding yourself back from growth. The truth is, you can’t scale without help. So, how do you break free from the one-woman show cycle?

In this episode, I’m sharing why hiring support is the key to taking your PR agency to the next level. You’ll learn how to shift your mindset, why charging more for your services is a must, and which roles you need to start delegating ASAP to focus on revenue-generating tasks.

Listen now to discover how to step into your CEO role and scale your PR agency like a pro!

If you’re ready to transform your business, listen to this episode and start making moves today! 🎧

The next step? Join The Pitch Lab to take the stress off of yourself or train your recent hire!

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/why-you-need-to-hire-help-to-scale-your-pr-agency-and-boost-revenue

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Stuck In PR? Here’s What You Need To Know! 🤔

Are you struggling to break into the PR industry or unsure if it's the right fit for you? In this episode, I’m answering YOUR questions in an Ask Me Anything session about how to get started, build confidence, and carve your path in PR.

You’ll hear how I built my own agency without ever having a traditional PR job—and how you can apply the same mindset to your own career. I also dive into cold pitching tips and share my favorite strategies for landing clients (hint: it’s all about making it personal!).

If you’re a student or just starting out in PR, I’ve got advice for you too! From optimizing school resources to tapping into internships, you’ll learn how to leverage your current situation for future success.

Listen now to discover actionable tips for launching your PR career, making valuable connections, and landing clients, even if you're just getting started.

💡 Want my FREE PR Agency Action Plan to help guide you? Grab it here and take your first steps toward building the agency of your dreams! https://www.jenerationacademy.com/action-plan 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/unfiltered-your-top-questions-get-real-answers

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

How Mackenzie Gaston Transformed Influencer PR 🚀

Curious about how to make a splash in niche PR? Dive into our latest episode featuring Mackenzie Gaston, a powerhouse in influencer marketing in PR who’s made waves!

In this episode, Mackenzie shares the secrets behind her remarkable success and explosive revenue growth, especially in her first year. From crafting standout partnerships to navigating the unique challenges of her niche, she reveals strategies that have set her apart in a competitive market.

You’ll hear about the innovative approaches she’s used to build her brand, the critical lessons she’s learned along the way, and her vision for the future. Whether you’re an aspiring PR professional or an entrepreneur looking to stand out, Mackenzie’s insights are invaluable.

Listen now to discover how you can leverage niche markets to skyrocket your success and create impactful partnerships. 

You can download my FREE PR Agency Action Plan HERE!

Learn about Agency Accelerator here: https://www.jenerationacademy.com/the-agency-accelerator 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/mastering-influencer-marketing-in-pr-with-mackenzie-gaston

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Where Do You Find Quality PR Clients? Let’s Talk Strategy! 🎯

Struggling to find clients that fit your PR agency’s goals? It’s not about luck – it’s about doing the right work beforehand. In this episode, we’ll dive into proven strategies that help you attract high-quality clients who align with your vision and values.

From leveraging your network to reaching out to former clients, we’ll show you how to make your existing connections work for you. Plus, learn why cold outreach isn’t something to shy away from and how it’s still used by top industry leaders today!

If you’ve ever wondered how to fill your client pipeline with dream companies, this episode will break down exactly how to make it happen, with actionable steps to ensure your success.

Listen now to discover how to proactively seek out the clients you truly want and build the business you’ve always dreamed of.

Check out our Client Pipeline Pack which is designed to help you streamline your process and attract the clients you love working with.

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-find-quality-pr-clients

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

Why Being a Mom is Your Secret Business Superpower! 🦸‍♀️

In this episode, we’re tackling a question many of us have faced: Can you really be a successful entrepreneur and a great mom? Spoiler alert—yes, you can!

We’ll explore the unique strengths that moms bring to the table, from unparalleled multitasking skills to razor-sharp focus on what truly matters. You’ll hear stories of mompreneurs who’ve built thriving businesses while raising a family, proving that motherhood isn’t a hindrance—it’s a superpower.

If you’ve ever felt like you need to downplay your role as a mother to succeed in business, this episode will change your mind. We’re flipping the script on the “motherhood penalty” and showing you how to leverage your experiences to become a more effective, efficient, and successful entrepreneur.

Listen now to discover how being a mom can elevate your entrepreneurial game and give you an edge in the business world.

Download my FREE PR Agency Action Plan HERE!

To learn more about Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/embracing-the-mompreneur-identity-why-being-a-mom-makes-you-a-better-entrepreneur

*     *     *

Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

Access our online hub for PR pros: https://www.profitableprpros.com
Download our free resources: https://www.jenerationacademy.com/our-resources

Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight