Resources Mentioned:
The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator
Powerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros

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Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency you love. In this episode of the Pitching Powerhouse podcast, we’ll dive deep into these missteps, from neglecting legal protections to undervaluing your worth.

If you’ve ever felt overwhelmed, frustrated, or just plain stuck in your PR career, you’re not alone. Many feel like they're spinning their wheels, not realizing that simple changes can make a monumental difference in their journey. It’s time to challenge the norm and embrace a new approach to your business.

Join me as I share how navigate these pitfalls and elevate your PR business game.

This episode is for you if:

What I Cover: 

Resources mentioned:

jenerationacademy.com/challenge

Tired of being told that pitching is all you need to succeed in PR?

In this week’s Pitching Powerhouse Podcast episode, we’re calling BS.

Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore.

If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.”

In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond.

What I Cover: 

Resources Mentioned:

https://jenerationacademy.com/insider

https://www.instagram.com/jenerationpr/ 

We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think.

Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy.

In our newest Pitching Powerhouse Podcast episode, I cover:

00:00 Introduction to PR Pro Wealth Series

02:53 Challenges of Selling a Service-Based Business

06:05 Maximizing Value and Creating Tangible Assets

08:56 Planning for Financial Freedom

12:04 Immediate Actions for Long-Term Success

15:02 Conclusion and Next Steps

Once you know what you’re really working toward, you can build wealth and freedom your way.

This is for you if…

Hit play and let’s map out a future you’re actually excited about.

Resources Mentioned:

https://www.chelliecarlson.com/

Growth isn’t about adding more. It’s about cutting the right things.

Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right. You're checking boxes, but not really moving forward the way you want to. 😩

I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actually creates momentum: cutting back.

Our newest Pitching Powerhouse Podcast episode is all about pruning—literally and metaphorically. From the rose bushes blooming on my street to the projects (and team members 👀) I had to let go of in my business, I’m sharing the mindset shift that’s helped me create real clarity and growth.

What I Cover: 

00:00 The Joy of Dog Ownership

04:07 The Concept of Pruning

16:08 Applying Pruning to Business and Life

This is for you if:

— You’ve been feeling burnt out, bloated, or boxed in by your own business

— You’ve hired help, but somehow it’s more work, not less

— You’re craving clarity, ease, and space to focus on what really matters

🎧 Hit play to learn how pruning—yes, pruning—can completely shift the way you run your business and your life.

Work with me:

Join The Pitch Lab: https://www.jenerationacademy.com/tpl

Join Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator

Resources mentioned: jenerationacademy.com/endofyear

“Work Comes First” Is the Lie That’s Draining You

You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that relentless work first mindset is exactly what’s holding you back from the life (and business) you actually want?

We’re flipping the script on traditional goal setting in our newest Pitching Powerhouse Podcast episode—because planning your year around your inbox, your launch calendar, or everyone else’s needs is a fast track to burnout. And honestly? You already know it’s not working.

If you’ve ever felt that nagging guilt for taking a break…

If “rest” only happens once you’ve “earned it”...

If you’ve looked at your calendar and wondered where you even fit in…

Yeah. We’re talking to you.

Here’s the plot twist you didn’t know you needed: What if the real productivity hack is putting your LIFE on the calendar first? Not last. Not “when there’s time.” First.

In this episode, I share a powerful planning method that helps you prioritize meaningful goals, create space for joy and rest (without the guilt), and finally feel present and fulfilled in your everyday life—even when work gets wild.

What I Cover:

00:00 Introduction to Life First Planning

01:58 Understanding Life First Planning

05:47 Identifying Work First Planning Behaviors

10:05 Strategies for Life First Planning

19:59 Planning Meaningful Experiences

30:04 Building Lasting Habits and Relationships

This is for you if…

Resources Mentioned: https://www.jenerationacademy.com/endofyear

You don’t need another planner or a new app. You need SPACE. Space to think. Space to breathe. Space to actually be creative again.

If your brain feels as messy as your desk drawer (you know the one), you’re not alone. We’re carrying so much—unfinished tasks, endless tabs, closets we can’t close—and it’s slowing us down in ways we don’t even realize.

In our newest Pitching Powerhouse Podcast episode, I’m sharing the behind-the-scenes of my own decluttering mission—physical, digital, mental—and how it’s helped me feel more focused, more creative, and honestly, more like me. From Dana K. White’s no-mess method to easy systems that simplify your life, we’re getting into all of it.

This is for you if:

– You’re constantly moving piles but never making progress

– Your office (or inbox… or brain) is overflowing

– You’re ready to feel lighter in life and in business

🎧 Let’s clear the clutter—because that next-level version of you? She needs room to grow.

What I Cover:

00:00 Introduction to Decluttering in PR and Life

02:58 Understanding Clutter: Physical and Mental

05:47 The Impact of Clutter on Creativity and Focus

09:05 Practical Steps to Declutter Your Wardrobe

11:59 The Importance of Quality Donations

14:54 Decluttering Your Office and Digital Space

18:08 Managing Digital Clutter and Storage Solutions

21:00 Photo Management and Organization Strategies

23:50 Unsubscribing and Reducing Digital Noise

27:01 Creating an Efficient File Management System

28:21 Organizing Life for Business Success

35:29 Automating Daily Tasks for Efficiency

41:06 Eliminating Distractions for Focus

49:43 Creating Systems for Clarity and Impact

Resources Mentioned: 
Join The Pitch Lab: https://www.jenerationacademy.com/tpl  

Description: 
You don’t need to send more pitches. Silence doesn’t mean no. And nope, the media isn’t dead.

 If you’ve been feeling stuck—working non-stop, sending pitch after pitch, and still not landing the wins you know you should be getting... listen to our newest Pitching Powerhouse Podcast episode. Because chances are, you’re falling for some of the biggest and most common PR lies out there.

These misconceptions are messing with your confidence, frustrating your clients, and making PR feel way harder than it needs to be.

So in this episode, I’m breaking it all down. I’ll bust the three biggest myths that are holding you back, show you how to shift your strategy, and help you start pitching smarter—not harder.

What I Cover: 

➡️ 01:31 Lie #1

➡️ 05:20 Lie #2

➡️ 10:34 Lie #3

This is for you if:

✅ You’re sending a ton of pitches but not getting results.

✅ You feel weird about following up because you don’t want to be annoying.

✅ You’ve ever thought, Is PR even worth it anymore?

Spoiler: It absolutely is—when you do it the right way.

Resources Mentioned:

Description:
No one starts a business just to feel meh about it. But if you’ve been waking up dreading your to-do list, if the passion that once lit you up now feels like a distant memory… you’re not alone. And no, the answer isn’t “just push through it.”

Here’s my hot take: Losing the fun in your business isn’t about the work being too hard or things not running smoothly. It’s about what happens when you stop dreaming big. When every exciting idea gets shelved. When the spark that made you start this thing in the first place flickers out because execution feels impossible.

I’ve been there. And I found my way back. In this episode, I’m breaking down exactly what made me fall back in love with my business—how I reignited that fire, started dreaming again, and made things fun (and profitable) without burning myself out.

If you’ve been feeling stuck, uninspired, or just over it, this episode is your permission slip to shake things up. So, what’s the real fix? Hit play and let’s talk about it.

What I Cover: 

➡️ 00:00 - Reigniting the Spark in Business

➡️ 06:46 - Recognizing When the Fun is Gone

➡️ 11:54 - The Perfection Misconception

➡️ 18:41 - Mindset Shift for Creativity

➡️ 25:00 - Integrating Ideas into Focused Work

➡️ 31:05 - Building a Supportive Environment

➡️ 38:28 - Taking Action and Sharing Ideas

January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out—just devastation beyond anything you could envision. Truly heartbreaking.

We finally had some much-needed rain this weekend. Outsiders might feel like there's no imminent danger anymore, so it’s okay to move on with pitching and business as usual. But it’s not business as usual.

Let's have a much-needed conversation about it in this week's podcast episode.

Why PR is not "business as usual" during a tragedy

How to navigate pitching and outreach with sensitivity

Steps PR professionals can take to genuinely support affected communities

What NOT to do—avoiding opportunistic or tone-deaf messaging

How to communicate with media contacts during difficult times

This episode is all about leading with empathy, supporting our media contacts and clients, and making PR a force for good in challenging times.

You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025.

This isn’t just a list of questions. It’s a total game-changer for reflecting on the past year, letting go of the things that are weighing you down, and mapping out a vision for the year ahead that actually gets you excited.

In this week’s podcast, I’m touching on all the juicy topics you’ll dive into with the workbook—like:
➡️ How to clear the physical and mental clutter so you start 2025 feeling lighter
➡️ Why you should prioritize you first and let everything else fit around that
➡️ How to plan big, bold moments that make this year unforgettable

The workbook is FREE, and trust me, it’s where the magic really happens. You’ll love how it walks you through this process step by step, helping you reflect on 2024 and create a plan that feels simple, intentional, and completely aligned with what you want.

Grab your copy now at https://www.jenerationacademy.com/endofyear, then tune in to this week’s episode for all the inspiration you need to get started.

Let’s go into 2025 with clarity, purpose, and a plan we’re actually excited about. You’re going to LOVE this workbook—I promise!

Ready to take your PR game to the next level? Check out the PR Pro Insider, my free weekly newsletter specifically designed for PR professionals.

To learn more about The PR Pro Insider, head here: https://www.jenerationacademy.com/prproinsider 

Looking for a transcript for this episode? Check out the blog post here: https://www.jenerationacademy.com/blog/how-i-use-december-to-plan-for-a-big-bold-and-balanced-year 

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Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros 
Access our online hub for PR pros: https://www.profitableprpros.com 
Download our free resources: https://www.jenerationacademy.com/our-resources 
Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs 
See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight