Pitching Powerhouse

How to Prove PR ROI With AI Search Results (A Real Client Case Study)


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What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀

In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful PR is in today’s AI-driven world.

You’ll see exactly how my client, Motif Medical, earned top spots in AI-generated recommendations—without paid ads. Just smart, strategic PR.

I’m diving into how earned media placements are shaping AI search results (yep, this is what we call Answer Engine Optimization or AEO)—and why this shift is a total game-changer for PR pros who know how to leverage it.

If you’re ready to stand out as an indispensable PR powerhouse in the age of AI, this episode will give you the insights (and inspiration!) to make it happen.

Links Mentioned:

  • The Pitch Lab
  • Agency Accelerator
  • ✨ P.S. Want to know what’s really keeping you from charging premium rates (and landing the clients who actually value your expertise)?

    Take our brand new Premium Positioning Audit to uncover the exact gaps holding you back and get crystal clear on what it takes to elevate your brand. It’s the ultimate clarity tool for PR pros ready to step into their next level. 💪

    https://jenerationacademy.com/audit

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    Pitching PowerhouseBy Award-Winning PR Agency Owner, Jen Berson

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