Pitching Powerhouse

Resources Mentioned:

AI isn’t killing PR... it’s making us more powerful than ever. I know, that might sound surprising (I was skeptical at first too), but what I’ve learned about how AI tools like ChatGPT and Claude actually work has me more excited than ever for the future of PR.

I also know how unsettling all of this can feel. You’ve spent years learning the “rules” of PR and SEO, and just when you got comfortable, the game changed again. Watching clients ask tough questions about AI visibility can leave you wondering if you’re falling behind or if PR even matters anymore.

Here’s the truth that nobody’s talking about: AI doesn’t pull from hacks or one-off mentions. It pulls from authority sources. And that’s exactly what PR delivers.

In our newest Pitching Powerhouse episode, I’m pulling back the curtain on why earned media is now the #1 driver of visibility in AI search, what “Answer Engine Optimization” means for you, and the exact strategies you can use to keep your clients showing up as trusted sources.

If you’ve been stressing about where PR fits in the AI era, this episode will leave you feeling empowered, future-proof, and ready to crush it.

This is for you if:

Think your revenue is your profit? Think again.

Most PR pros are unknowingly building their dream lifestyle on a shaky financial foundation—and it’s keeping them stuck. In our newest Pitching Powerhouse Podcast episode, I’m breaking down why investing your profit first (yes, before the shopping sprees and spontaneous getaways) is the not-so-sexy secret to building real, lasting wealth.

If you’ve ever looked at your bank account and thought, “Wait, where did all that money go?”—you’re not alone. It’s frustrating to be working your tail off and still feel like financial security is always one step out of reach. I see this all the time with agency owners who confuse high revenue with true profitability.

But what if the real flex isn’t the Porsche… it’s the compound interest?

(Okay, you can still get the Porsche—just after your Roth IRA is maxed out 😉)

This conversation is packed with practical tips, mindset shifts, and a little tough love to help you get your money working for you. We’re talking 401ks, SEP IRAs, and the quiet power of automating your way to generational wealth—without giving up your matcha lattes or Friday facials.

Ready to find out what your future self really wants you to do with your profit?

Listen now to learn the strategy most PR professionals never get taught.

This is for you if…

What I cover:

00:00 Introduction to Financial Stability

02:34 Understanding Profit and Investment

05:24 The Importance of Retirement Vehicles

10:33 Maximizing Contributions and Minimizing Taxes

15:35 The Power of Compound Interest

20:45 Building a Nest Egg for Future Freedom

26:21 Conclusion and Call to Action

Resources Mentioned:

Connect with Jen:

Feel like your business is stuck in a spare-time spiral? 😬 You’re not alone, and you’re definitely not the only PR pro who’s head-down in client work… until a contract ends and you realize your pipeline is totally dry.

But here’s the good news: breaking that feast or famine cycle isn’t just possible. It’s absolutely necessary if you want long-term, sustainable growth. And I’m going to show you how to do it without adding more to your already full plate.

In this episode of the Pitching Powerhouse Podcast, we’re getting real about what it takes to prioritize your marketing (yes, even when you’re slammed). We’ll talk about the mindset shifts and systems that actually support your business.

What I Cover: 

00:00 Summer Reflections and AI Innovations

02:46 Understanding the Spare Time Spiral

12:38 Strategies to Break Free from Stagnation

28:02 Building a Sustainable Marketing System

You’ll learn:

If you’re ready to stop reacting and start leading your business with intention, this one’s for you.

This episode is a must-listen if:

Tune in now and let’s build a business that grows while you’re busy being brilliant. You’ve got this!

Resources Mentioned:

The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator

The Pitch Lab: https://thepitchlab.jenerationacademy.com/ 

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Think project work is the only way to land big-name clients and grow your agency? Think again.

In this episode, I’m sharing the behind-the-scenes of a conversation I had with a successful agency owner who built her entire business on multi-year, high-budget projects—and is now totally burnt out. We’re talking client concentration, constant scoping, being the one leading every single thing, and turning away work that doesn’t fit the rigid project mold.

This model might look successful from the outside, but it’s exhausting, unpredictable, and not scalable.

We’ll dive into:

If you’ve ever felt like you’re stuck reinventing the wheel with every new client, this episode will show you a better way. Retainers aren’t just a smarter pricing strategy... they’re the path to more sustainability, more impact, and a whole lot less stress.

Tune in and let’s get you off the project hamster wheel.

This episode is for you if:

What I Cover: 

00:00 The Challenges of Project-Based Work

04:56 Transitioning to a Retainer Model

11:24 Building Momentum with Retainers

19:53 Value-Based Pricing for Retainers

Resources Mentioned:
The Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator
Powerhouse Pros Facebook Group: https://www.facebook.com/groups/profitableprpros

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Could you be the silent saboteur of your own business growth? It’s time to uncover the six critical mistakes many PR pros unknowingly make that could lead to burnout instead of building a thriving agency you love. In this episode of the Pitching Powerhouse podcast, we’ll dive deep into these missteps, from neglecting legal protections to undervaluing your worth.

If you’ve ever felt overwhelmed, frustrated, or just plain stuck in your PR career, you’re not alone. Many feel like they're spinning their wheels, not realizing that simple changes can make a monumental difference in their journey. It’s time to challenge the norm and embrace a new approach to your business.

Join me as I share how navigate these pitfalls and elevate your PR business game.

This episode is for you if:

What I Cover: 

Resources mentioned:

jenerationacademy.com/challenge

Tired of being told that pitching is all you need to succeed in PR?

In this week’s Pitching Powerhouse Podcast episode, we’re calling BS.

Between economic curveballs and the AI tidal wave crashing into our industry, pitching alone ain’t gonna cut it anymore.

If you’re feeling the pressure—clients pulling back, budgets shifting, the ground constantly moving beneath you—you are SO not alone. And more importantly…you don’t have to just “ride it out.”

In this episode, I’m breaking down 5 must-have skills every PR pro needs to not just survive—but thrive—in 2025 and beyond.

What I Cover: 

Resources Mentioned:

https://jenerationacademy.com/insider

https://www.instagram.com/jenerationpr/ 

We love the idea of selling our business someday… but if you’re running a service-based agency, that might not be in the cards — at least not the way you think.

Most agencies are built around you — your name, your relationships, your magic. Which makes them pretty tough to sell. That doesn’t mean you’re stuck forever... but it does mean you need a different strategy.

In our newest Pitching Powerhouse Podcast episode, I cover:

00:00 Introduction to PR Pro Wealth Series

02:53 Challenges of Selling a Service-Based Business

06:05 Maximizing Value and Creating Tangible Assets

08:56 Planning for Financial Freedom

12:04 Immediate Actions for Long-Term Success

15:02 Conclusion and Next Steps

Once you know what you’re really working toward, you can build wealth and freedom your way.

This is for you if…

Hit play and let’s map out a future you’re actually excited about.

Resources Mentioned:

https://www.chelliecarlson.com/

Growth isn’t about adding more. It’s about cutting the right things.

Let me guess—you’ve added the tools, the team, the tasks… and it’s still not feeling right. You're checking boxes, but not really moving forward the way you want to. 😩

I’ve been there. And funny enough, it was a walk with my rescue pup Lola that reminded me what actually creates momentum: cutting back.

Our newest Pitching Powerhouse Podcast episode is all about pruning—literally and metaphorically. From the rose bushes blooming on my street to the projects (and team members 👀) I had to let go of in my business, I’m sharing the mindset shift that’s helped me create real clarity and growth.

What I Cover: 

00:00 The Joy of Dog Ownership

04:07 The Concept of Pruning

16:08 Applying Pruning to Business and Life

This is for you if:

— You’ve been feeling burnt out, bloated, or boxed in by your own business

— You’ve hired help, but somehow it’s more work, not less

— You’re craving clarity, ease, and space to focus on what really matters

🎧 Hit play to learn how pruning—yes, pruning—can completely shift the way you run your business and your life.

Work with me:

Join The Pitch Lab: https://www.jenerationacademy.com/tpl

Join Agency Accelerator: https://jenerationacademy.com/the-agency-accelerator

Resources mentioned: jenerationacademy.com/endofyear

“Work Comes First” Is the Lie That’s Draining You

You’ve been taught to chase productivity, crush goals, and keep clients happy at all costs. But what if that relentless work first mindset is exactly what’s holding you back from the life (and business) you actually want?

We’re flipping the script on traditional goal setting in our newest Pitching Powerhouse Podcast episode—because planning your year around your inbox, your launch calendar, or everyone else’s needs is a fast track to burnout. And honestly? You already know it’s not working.

If you’ve ever felt that nagging guilt for taking a break…

If “rest” only happens once you’ve “earned it”...

If you’ve looked at your calendar and wondered where you even fit in…

Yeah. We’re talking to you.

Here’s the plot twist you didn’t know you needed: What if the real productivity hack is putting your LIFE on the calendar first? Not last. Not “when there’s time.” First.

In this episode, I share a powerful planning method that helps you prioritize meaningful goals, create space for joy and rest (without the guilt), and finally feel present and fulfilled in your everyday life—even when work gets wild.

What I Cover:

00:00 Introduction to Life First Planning

01:58 Understanding Life First Planning

05:47 Identifying Work First Planning Behaviors

10:05 Strategies for Life First Planning

19:59 Planning Meaningful Experiences

30:04 Building Lasting Habits and Relationships

This is for you if…

Resources Mentioned: https://www.jenerationacademy.com/endofyear

You don’t need another planner or a new app. You need SPACE. Space to think. Space to breathe. Space to actually be creative again.

If your brain feels as messy as your desk drawer (you know the one), you’re not alone. We’re carrying so much—unfinished tasks, endless tabs, closets we can’t close—and it’s slowing us down in ways we don’t even realize.

In our newest Pitching Powerhouse Podcast episode, I’m sharing the behind-the-scenes of my own decluttering mission—physical, digital, mental—and how it’s helped me feel more focused, more creative, and honestly, more like me. From Dana K. White’s no-mess method to easy systems that simplify your life, we’re getting into all of it.

This is for you if:

– You’re constantly moving piles but never making progress

– Your office (or inbox… or brain) is overflowing

– You’re ready to feel lighter in life and in business

🎧 Let’s clear the clutter—because that next-level version of you? She needs room to grow.

What I Cover:

00:00 Introduction to Decluttering in PR and Life

02:58 Understanding Clutter: Physical and Mental

05:47 The Impact of Clutter on Creativity and Focus

09:05 Practical Steps to Declutter Your Wardrobe

11:59 The Importance of Quality Donations

14:54 Decluttering Your Office and Digital Space

18:08 Managing Digital Clutter and Storage Solutions

21:00 Photo Management and Organization Strategies

23:50 Unsubscribing and Reducing Digital Noise

27:01 Creating an Efficient File Management System

28:21 Organizing Life for Business Success

35:29 Automating Daily Tasks for Efficiency

41:06 Eliminating Distractions for Focus

49:43 Creating Systems for Clarity and Impact