For Grammy-award winning songwriter Cliff Goldmacher, music is more than just entertainment; it’s a powerful force to connect the world - and to start a business. Every skill that’s needed to write a song is also a skill necessary to being an innovator, Goldmacher posits, and that’s the draw of The Reason for the Rhymes. In his sessions, Cliff channels his music business savvy and entrepreneurial spirit to help executives build skills in lateral thinking, creativity, communication, collaboration, empathy, risk-taking, and idea diffusion, by writing a song.