In this episode of the Top Producer Podcast, I explain why top professionals must proactively nurture relationships and stay connected across four key groups:
* Existing clients – Regular check-ins build trust and strengthen relationships beyond invoices and transactions.
* Past clients – A forgotten source of opportunities; reconnecting can uncover new needs or contracts.
* Personal contacts – Friends, colleagues, and acquaintances who may lead to referrals or future business.
* Social media connections – Platforms like LinkedIn make it easy to spot career moves and touch base at the right time.
Done consistently, this leads to more meetings, more leads, and ultimately, more clients—regardless of market conditions
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