Welcome back to this mini series on imperfect sustainability!! My aim for this series is to inspire you to view sustainability in a more positive light and to help you to genuinely make a difference in your own life. Let's tackle this with a non-judgemental, solutions-driven attitude and lift each other up rather than tearing each other down.

Episode 4: climate change journalism with Matthew Bird

"Too often climate coverage leads with data and ends with despair."

In this episode Lucy chats to Matt Bird about his role as Science Editor of Impact Magazine, the best ways to write about climate change to engage the reader and the growing challenges surrounding disinformation in the media. Creating engaging content about sustainability with a solutions-driven focus is in our opinions, far better than the pessimistic, depressing stories we're so accustomed to hearing about that just turn people away from the issue. Matt also shares some insights into his PhD and offers advice for anyone wanting to start writing!

Huge thanks to Matt for coming on the podcast.

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Things mentioned in this episode:

Matt's Article on Covering Climate Now (here)

Covering Climate Now (website)

Climate Beat newsletter (here)

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