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April and May, New Generations: Leading Sustainability in Wine brought together the next generation of leaders from family wine businesses to explore how they are driving sustainability and climate action from within.
The series features four country-specific talks — France, Italy, Portugal, and the United States — each held in its native language and bringing together next-generation voices from the same country. These conversations create space for honest dialogue about what is changing inside family businesses, what tensions or challenges emerge, and how sustainability and climate decisions unfold across generations.
Each session will open with a short workshop-style introduction by family business conflict specialist Arnaud Daphy, who will frame the discussion through the lens of intergenerational dynamics and sustainability. His contribution sets the stage for conversations that go beyond technical solutions, addressing the human and leadership dimensions behind long-term change.
The focus is on real experiences, practical shifts, and the evolving role of new leadership in shaping a more sustainable future for wine.
This special international edition will bring together three voices from different regions of the world, offering a broader, global perspective on these shared challenges.
Visual designed by: Paul Jürgens
Throughout April and May, New Generations: Leading Sustainability in Wine brought together the next generation of leaders from family wine businesses to explore how they are driving sustainability and climate action from within.
The series features four country-specific talks — France, Italy, Portugal, and the United States — each held in its native language and bringing together next-generation voices from the same country. These conversations create space for honest dialogue about what is changing inside family businesses, what tensions or challenges emerge, and how sustainability and climate decisions unfold across generations.
This particular session is focused on new generations from the UK market, featuring Martin Reyes as the host and Diana Snowden Seysses (Snowden Vineyards, and member of Porto Protocol’s Global Steering Committee), Rory Williams (Frog’s Leap) and Alice Anderson (Âmevive).
The focus is on real experiences, practical shifts, and the evolving role of new leadership in shaping a more sustainable future for wine.
World Refill Day Climate Talks
Exploring Reusable Bottles in Wine: Lessons, Challenges, and Opportunities.
This World Refill Day, in partnership with Lanchester Wines (UK), join us for a special edition of the Porto Protocol Climate Talks dedicated to one of the least-understood topics in wine packaging, yet widely promoted and discussed within the Porto Protocol community: reusable bottles. Refill and reuse systems are well established in some beverage sectors, regions, and companies. In wine, however, two realities coexist. For a handful of regions and producers, reusable bottles have been part of the business model for decades. For most of the industry, however, reuse remains an ambitious concept—an evolving conversation often perceived as too complex to implement at scale. Yet this is beginning to change. Around the world, pioneering producers, governments, industry organizations, and reuse operators are testing new models, building infrastructure, and exploring what it takes to make bottle reuse work in a sector known for its diversity, fragmentation, and deep-rooted traditions. Through three focused conversations, we will bring together experts and practitioners from across the value chain to share practical insights, real-world experiences, and lessons learned. From national refill systems and successful models in beer to pioneering wine bottle schemes and wineries already embracing reuse, these discussions will offer a realistic view of where reusable bottles stand today—and where they may go next.
4:00 PM GMT+1A Perspective Beyond WineTo understand where wine could be heading, we begin by looking beyond the sector itself. Join Henriette Schneider (Pro Mehrweg, Germany), Tiago Brandão (Super Bock Group, Portugal), and Mehdi Besbes (Adelphe, France) as they share insights from markets and industries where refill and reuse systems are more established. From Germany’s longstanding reusable bottle culture to experiences from the beer sector and national initiatives supporting circular packaging systems, this session will provide valuable context for understanding what makes reuse work—and what wine can learn from those experiences.
4:30 PM GMT+1Perspectives from Reusable Wine Bottle Schemes
Reusable bottle initiatives in wine are developing at different speeds around the world. In some regions, such as Austria, reuse systems have a longer history and stronger institutional support. Elsewhere, organizations and producers are working to establish new models and build the infrastructure needed to make bottle reuse viable.Hear from Marie-Pierre Khann (La Bande Verte, France), Adam Rack (Revino, USA), Ingrid Winter (State Government of Styria, Austria), and Fanny Courtial (Château de l’Éclair / SICAREX, France) as they share experiences from different reuse programs and initiatives. Together, they will discuss infrastructure, logistics, stakeholder engagement, policy support, challenges, and the practical realities of creating and expanding reusable bottle systems.
5:30 PM GMT+1Perspectives from Wine Producers
What does bottle reuse look like from the producer’s perspective? In our final session, Marta Mendonça (The Porto Protocol) will moderate a conversation with Janie Heuck (Brooks Wine, USA), Catherine Cuchon (Henri Cuchon, Switzerland), and Benoît Merchier (La Famille K, France).
These producers have already embraced reusable bottle schemes and will share their motivations, experiences, successes, and challenges. From operational adjustments to consumer engagement and collaboration across the value chain, they will offer a candid look at what it means to put reuse into practice.
Transport is one of the most significant contributors to emissions in the wine value chain, making it a critical area for climate action. In this Climate Talk, the Porto Protocol brings together key voices from across the sector to explore practical approaches to reducing emissions. The discussion will focus on improving efficiency, identifying scalable solutions to decarbonize logistics, from vineyard to consumer. By sharing real-world experiences and challenges, this session aims to inspire collaboration and accelerate progress toward a low-carbon wine industry.
HOST: Jihany Brecci (Stella Pietro, Brazil)GUESTS: Mimi Casteel (Hope Well, USA)Alpha Lo (Climate Water Project, USA)Introduction / DescriptionIn this Climate Talk, organized in partnership with the Regenerative Viticulture Foundation, on the theme of “Regenerative Hydrology.”This talk goes beyond viticulture as we zoom out to explore the broader disruptions in global water cycles.We’ll dive into the principles of regenerative hydrology—maximizing water infiltration, building healthy soils, and restoring natural water flows. Then we’ll examine how common vineyard practices, such as irrigation, can disrupt these cycles—and how regenerative approaches can begin to repair them.Real-world examples will be shared to show how vineyards can become more resilient to drought and erosion.The talk will be hosted by Jihany Brecci (Stella Pietro, Brazil), and will feature Mimi Casteel (Hope Well, USA) reimagining viticulture, and Alpha Lo (Climate Water Project, USA) rethinking our relationship with water.
How can vineyards go beyond sustainability and actively restore the land?
Join host Jamie Goode for an inspiring deep dive into regenerative viticulture. Featuring Noël D’Egidio and Jean-Marc Lafage, this conversation explores how vineyard practices can improve soil health, boost biodiversity, and create more resilient ecosystems in the face of climate challenges.
Learn how regenerative approaches are redefining the future of wine—turning vineyards into thriving, living systems that give back to the environment.
The Saving Every Drop in Wine Report brings together science, lived experience, and practical solutions to help the wine industry better understand and manage water—from vineyard ecosystems to winery operations.
What to expect:
✨ Keynote remarks from leading voices in wine and sustainability
This is more than a launch—it’s a moment to spotlight collaboration, innovation, and the shared responsibility to protect one of wine’s most vital resources.
Be part of this milestone moment.
Throughout April, New Generations: Leading Sustainability in Wine brings together the next generation of leaders from family wine businesses to explore how they are driving sustainability and climate action from within.
The series features four country-specific talks — France, Italy, Portugal, and the United States — each held in its native language and bringing together next-generation voices from the same country. These conversations create space for honest dialogue about what is changing inside family businesses, what tensions or challenges emerge, and how sustainability and climate decisions unfold across generations.
Each session will open with a short workshop-style introduction by family business conflict specialist Arnaud Daphy, who will frame the discussion through the lens of intergenerational dynamics and sustainability. His contribution sets the stage for conversations that go beyond technical solutions, addressing the human and leadership dimensions behind long-term change.
The tone is informal and candid — focused not on perfect answers, but on real experiences, practical shifts, and the evolving role of new leadership in shaping a more sustainable future for wine.
Throughout April, New Generations: Leading Sustainability in Wine brings together the next generation of leaders from family wine businesses to explore how they are driving sustainability and climate action from within.
The series features four country-specific talks — France, Italy, Portugal, and the United States — each held in its native language and bringing together next-generation voices from the same country. These conversations create space for honest dialogue about what is changing inside family businesses, what tensions or challenges emerge, and how sustainability and climate decisions unfold across generations.
Each session will open with a short workshop-style introduction by family business conflict specialist Arnaud Daphy, who will frame the discussion through the lens of intergenerational dynamics and sustainability. His contribution sets the stage for conversations that go beyond technical solutions, addressing the human and leadership dimensions behind long-term change.
The tone is informal and candid — focused not on perfect answers, but on real experiences, practical shifts, and the evolving role of new leadership in shaping a more sustainable future for wine.
Old vines have survived heatwaves, drought, disease pressure, and shifting markets — often with fewer inputs and remarkable consistency. Their resilience isn’t theoretical. But what, exactly, can we learn from them?In this practical Climate Talk, our guests will share concrete lessons from managing old vineyards under climate stress.
We’ll explore how deep root systems enhance water resilience, why natural vine balance reduces intervention, what genetic diversity offers in terms of adaptation, and how decades of site knowledge translate into smarter decisions today.
HOST
Sarah Abbott - Old Vine Conference, UK
SPEAKERSAntonella Manulli - Fattoria La Maliosa, Italy
Rosa Kruger - Rosa Kruger, South Africa
Carolina Martínez Origone - Consejo Regulador DOP Jumilla
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