Adam Bastock is the founder of People, Planet, Pint. A sustainability meet-up that he’s scaled globally to 15 countries, with only 1.5 full time employees.

In this episode, we cover:

1. Why he’s mellowed on personal action
2. How not to get stuck into perfectionism
3. What people focus on that doesn’t matter
4. How gamification works to change behaviour
5. Difference between demand and need in sustainability
6. How thinking of people as light vs. dark green is helpful
7. The game that even sustainability professionals get wrong
8. How climate action can be thought of as a marketing funnel
9. Why presenting logical facts doesn’t result in logical outcomes

This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth

You can find out more about Adam on LinkedIn at: https://www.linkedin.com/in/adambastock/

Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/

And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

Oliver Dauert is on a mission to make you an impact millionaire. He’s an ecopreneur with a community with over 40,000 people.

He’s the founder of Wildya where he helps people do exactly that: ecopreneurs go from idea to impact.

Oliver explains why food systems—not energy—are the frontline of biodiversity loss, how shifting to a more “plant-powered” diet creates outsized impact, and why awareness of nature’s decline lags so far behind climate change.

We explore the drivers of nature loss (habitat destruction, over-exploitation, pollution, invasive species, and climate change) and what ordinary people can do to make a difference.

We also dive into parenthood, community building, and how to actually start conversations about nature with friends and family without turning them off. Oliver shares his take on regenerative agriculture, ecopreneurship, and why being an “impact millionaire” beats chasing unicorn status.

This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth

You can find out more about Oliver on LinkedIn at: https://www.linkedin.com/in/oliver-dauert-49016075/

Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/

And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

00:00 What Does “Building a Wilder World” Mean?

02:51 Everyday Examples of Nature Loss

04:32 Simple First Steps to Reconnect with Nature

07:10 Why Biodiversity Awareness Lags Behind Climate

10:08 Kids, Travel & The Spark for Caring About Nature

12:24 The Main Drivers of Nature Decline

15:29 Food Systems & the Impact of Diet

20:19 Becoming More Plant-Powered

21:08 Parenthood & Long-Term Thinking About Nature

25:56 How to Start Conversations About a Wilder World

33:49 What Is Regenerative Agriculture?

38:43 Balancing Work, Life & Time in Nature

44:16 What It Means to Be an Ecopreneur

49:56 Inspiring Ecopreneur Examples (SUGi, Patagonia)

53:50 The Mindset & Habits of Ecopreneurs

58:18 Book & Documentary Recommendations for Nature Lovers

1:07:06 Most Underrated & Overrated Things in Nature

Hannah Cox is running 100 marathons in 100 days across India to raise £1m for climate-affected people through 1% for the planet in a mission called Project Salt Run. She’s also the founder of the Better Business Network (BBN) which is a nationwide network for purpose-driven businesses.

We get into why materiality, not moral purity, drives real impact (Hannah shares how a materiality assessment can help your business to have actual impact. Hannah shares the BBN playbook for building inclusive, non-judgmental communities, the “easy, accessible, cool” framework that nudges behavior change at festivals (like the reusable cup token scheme), and why collaboration and asking for help beat lone-wolf heroics. We talk money as fuel not destination, travel and privilege, skepticism of vague net-zero pledges, and why “movement is a message”—plus how to pick your own Project Salt Run and trust your gut when the stakes feel scary.

This podcast is brought to you by Ecologi, the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out here: https://tinyurl.com/kfswnxth

Subscribe to the Climate Unf*cked podcast at https://climateunfucked.substack.com/

And connect with me on LinkedIn at: https://www.linkedin.com/in/rob-coop/

Elliot Coad is the founder of the nature non-profit 30x30 and the climate action platform Ecologi where they raised £10m to be one of Europe's fastest growing startups.

We chat about why Elliot chose the non-profit instead of the venture-backed route, Elliot's advice if he was starting over, climate marketing strategies, the balance between personal and collective responsibility and much more! Subscribe to the Climate Unf*cked Substack at https://climateunfucked.substack.com/

Thank you to Ecologi for supporting the podcast. They're the UK's most trusted climate action platform. They help businesses reduce their emissions, restore our planet and report their progress for every step of their climate journey. Check them out at https://tinyurl.com/kfswnxth