Climbing To The Top

Climbing To The Top

By Kim O'RourkeBusinessMarketing
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Climbing To The Top episodes

  • Episode 33: Anatomy Of A Marketing Funnel

    The term "marketing funnels" and "sales funnels" get used a lot in marketing, particularly now with online tools making it so much easier for us mere mortals to put one together.  Your marketing funnel will lead into your sales funnel, and this episode I am giving you an introduction into the:

    • benefits fo a marketing funnel, 
    • what a marketing funnel is, 
    • what type of business can use one, and 
    • how they're made up.  
    • My aim is for you to have that basic understanding so that you can decided whether it's something you would like to include in your marketing plans and therefore whether you want to explore further.

      If you have any questions, please come along and join my small but growing Facebook community Marketing Your Way To Success and post your questions in there.  You'll be assured of a warm welcome :-)

      25 min
    • Episode 31: Why I Don't Think Marketing Is Important ;-)

      It's a sad fact that when a business hits a difficult period, or they want to cut back on expenses, then marketing is one of the first things to go.

      When they do that, they realise what their marketing was doing for them all along.

      ***

      For a free copy of my brand new ebook that I talk about in this episode, called How To Grow Your Audience On Social Media, just go HERE to download your copy.

      And do come along and join me in my brand new Facebook Group - Marketing Your Way To Success - for marketing insights, tips, and masterclasses.  See you there :-)

      24 min
    • Episode 30: The Difference Between Reach And Engagement On Social Media

      If you've wondered what the difference is between these terms, and what to do about them, don't worry you're not alone.

      In this episode, I'll explain all!

      If you'd like to come and join in my new group on Facebook, please hop along to Marketing Your Way To Success and come and say hello.  You'll be very welcome :-)

      And if you'd like to sign up for my weekly newsletter, you can do that here.

      Here's where to download your free copy of How To Grow Your Audience On Social Media!

      18 min
    • Episode 29: Astrology Special: The 2020 Stellium of Jupiter, Saturn and Pluto

      Unless you have been living on the moon, then you would have noticed that this year has been a a teensy weensy bit interesting.

      Major changes and major transformations to our entire lives and businesses and everything that we have got used to and known,

      I think we're changing for the good though; like any transformations, it's painful whilst you go through the process, but it's good when you have reached the other side.  Astrologers have seen this year coming for a long time: the Jupiter, Saturn, Pluto stellium in Capricorn is a POWERFUL and TRANSFORMATIVE combination and (as astrologers) we've known that something major will be happening this year for a long while.  Something destructive but transformative.

      So here we are nearing the end of 2020, all of us reeling from the enforced changes this year.  My best advice would be to go with it because life - as we knew it - will never be the same again...but in a good way.  I'm looking forward to seeing what the next few years will bring.

      So, in today's episode, I have broken this stellium down for you and am giving you an insight into what will be happening next and when.

      Any questions, you can pop me a message in my Facebook Group - Marketing Your Way To Success.

      If you'd like to watch the video version of this podcast, you can find it here.

      And if you'd like to sign up for my weekly newsletter, you can do that here.

      33 min
    • Episode 25: The Difference Between Sales, Marketing and Advertising

      Sales and marketing gets put together and treated together, but there IS a difference, and marketing and advertising get interchanged far too regularly for my liking (I probably need to get out a little more if this is all I'm worrying about!).  So on this episode I have run through what each of them mean for your business.

      Hope it's helpful :-)

      11 min

    About Climbing To The Top

    From the publisher's feed

    Welcome to the Climbing To The Top podcast by me, Kim O'Rourke, where I’ll be sharing my marketing and astrological thoughts, ideas, strategies and tactics to help you, the ambitious coach, consultant…