In the second episode of The Elevate Summit Series, Charlie sits down with Stacey McCormick, Senior VP of Retail Performance at Broad River Retail; Laura Bider, Relationship Account Manager at TD Bank, Retail Card Services; and Mike Distefano, VP Strategic Client Solutions at Versatile Credit.

To kick off the episode, Charlie and Stacey discuss the origins of The Elevate Summit, having been born from the successful heritage of the annual Sleep Summit held in early May at The River that ignites the Memorial Day selling season. Stacey explains that The Elevate Summit is not only part Sleep Summit but also part VIP Summit, part Store Tour Summit, part Breakout Summit, and part Sales Process Summit (with the introduction of The Purposeful Reapproach). Stacey also discusses the 40 Day Climb to the Top challenge that will immediately follow The Elevate Summit with an elevated assortment of prizes, contests, and trips available to be earned by the Retail Memory Makers. Based upon the enthusiasm, excitement, and success from this event, Charlie and Stacey predict that The Elevate Summit may become the next annual legacy event at The River.

Laura shares insights on TD Bank's nearly 10-year partnership with Broad River, emphasizing their mutual focus on creating positive experiences for their teams and partners. She supports this by explaining TD Bank's WOW Culture, including her experience as a new employee.

In Charlie's conversation with Mike, they address the rapidly changing tech industry's influence on their industry and Versatile's work to stay user-friendly to customers of all generations. Mike discusses the role of analytics in decision-making and Versatile's commitment to evolving for the benefit of its customers.

This episode on YouTube: https://youtu.be/mLNfdtkvRdw

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