In this special rerun episode of The Swine it Podcast Show Canada, Clinton Monchuk, Executive Director at Farm & Food Care Saskatchewan, explores the critical role of communication in agriculture. Clinton shares his extensive journey in the agri-sector, emphasizing the importance of transparent, relatable conversations between producers and consumers. Don't miss the chance to listen to his insights—tune in now on all major platforms.

"Everyone in agriculture should speak up a bit more and spread that information more widely."

Meet the guest:

Clinton Monchuk is the Executive Director at Farm & Food Care Saskatchewan. With over nine years as CEO of Chicken Farmers of Saskatchewan and experience as an International Trade Analyst at the Canadian Federation of Agriculture, Clinton's extensive background in agricultural economics fuels his passion for advancing agricultural awareness and education. He holds a degree in Agricultural Economics from the University of Saskatchewan and a master’s degree from the University of Guelph. 

Connect with our guest on Social Media: LinkedIn

Timestamps: 

• (00:00) Introduction 
• (03:02) Importance of communication
• (05:52) Consumer perceptions of farming
• (12:52) Framing the right message
• (22:40) Loaded words in agricultural conversations
• (24:18) Public trust and sustainability
• (30:16) Final three questions

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

- dsm-firmenich

* Precision Veterinary Services

- Protekta

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