Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, explain the 3 types of media, and how to best position yourself between them to promote your brand, your product, and yourself. Hear Rusty and Barbara's full interview in Episode 132 of The Action Catalyst.

CLIP:  Mastering The 3 Types of Media

The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond.



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Award-winning journalist and CNN Chief Climate Correspondent Bill Weir explains why reporting on climate includes reporting on EVERYTHING, and how storytelling is the thing that sets humans apart from everything else on the planet, and also, which brings us together. Hear Bill's full interview in Episode 455 of The Action Catalyst.

CLIP:  Climate is the Whole Restaurant

Best-selling author, Hall of Fame speaker, and distinction expert Scott McKain explains different vs. distinctive, pursuit vs. attraction, the 4 cornerstones of setting yourself apart, and how creating clarity often means saying “no”.

REMASTERED:  Create Distinction, with Scott McKain (Sales, Customer Service, Author, Business)

Best-selling author, leadership speaker, and entrepreneur Mark Sanborn covers how to maximize your potential by entering...dun dun dun...the Potential Matrix.  (Not scary, we promise.) Hear Mark's full interview in Episode 202 of The Action Catalyst.

CLIP:  Entering the Matrix...The Potential Matrix

Best-selling author, leadership speaker, and entrepreneur Mark Sanborn talks about making a “signature difference” and practicing "A.B.C.D." to create an amazing experience for customers and others around you. Hear Mark's full interview in Episode 1 of The Action Catalyst.

CLIP:  Making a Signature Difference

Award-winning journalist and CNN Chief Climate Correspondent Bill Weir shares the story of his new book LIFE AS WE KNOW IT (CAN BE): Stories of People, Climate, and Hope in a Changing World, explains why reporting on climate includes reporting on EVERYTHING, the one thing that makes humans special from every other animal on the planet, advice from Mr. Rogers, the influence from his very unique upbringing, why there’s no climate change without culture change and why Earth repair is self-repair, and bonds with host Stephanie Maas over a mutual admiration of Taylor Swift.

CLIP: Mastering The 3 Types of Media

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