Scott Stratten, Creator and President of UNMarketing Inc, explains how the context defines which sales approach you need, why marketing is an "always on" function, the huge lesson he learned from his wife's business, and the fear, promise, and future of social media and AI.

Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, lays out his holistic approach to coaching.

Hear Ron and Josh's full interview in Episode 217 of The Action Catalyst.

Action Catalyst host Stephanie Maas helps turn the page on 2025, and takes a look ahead for this podcast and all of our listeners!

Host Adam Outland bids farewell to 2025, and looks ahead to the new year and everything that's in store for our listeners!

Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI and other tech, and offer an in-depth use case as well as some guiding principles for vetting potential tools and vendors, engaging stakeholders in your operation, integrating into existing systems, and even using AI to learn about AI.

Alex “Sandy” Pentland, a Professor at MIT, a Stanford University Fellow, and one of the most cited computational scientists in the world, explains the misunderstood issues around artificial intelligence, including alignment and human centricity, and shares the way you can apply AI in your business straight away that he calls "a little bit of genius".

Hear Dr. Pentland's full interview in his special bonus episode of The Action Catalyst.

Host Adam Outland wishes all of our listeners a very "Catalyst" Christmas!

Action Catalyst host Stephanie Maas shares what's keeping her spirits merry and bright at this magical time of the year, and her wishes for all of our listeners.

Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, and Josh Hudson, CEO of Hudson's Furniture, cover the unique relational challenges of operating in a family business, how to establish a rhythm quickly with coaching, identifying patterns in yourself, learning to accept but also to question, and letting others help you help yourself.

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This episode is brought to you by Southwestern Coaching.

Southwestern Coaching

Angie Moss, Sales and Leadership Coach and Certified Trainer with Southwestern Consulting, shares how her coaching client adopted the productive mindset of working ON your business rather than IN your business.

Hear Angie and Brad's full interview in Episode 150 of The Action Catalyst.