Business Growth & Marketing Strategies for Women Entrepreneurs Working 9-5: Clocked OUT

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

You know that weird moment when your first business payment hits your account… and instead of feeling successful, you’re just staring at your banking app like:

“Okay… now what?”

Because nobody talks about this part.

Not the branding.
Not the LLC TikToks.
Not the “quit your job in 90 days” nonsense.

I’m talking about the actual mechanics of handling money when you’re building a business while still working your 9-to-5.

In this episode, we’re getting real about:

• how to pay yourself from your business,
• how to structure your money,
• why your side hustle needs systems ASAP,
• and why your paycheck might actually be your biggest business advantage right now.

Because if your business is making money and you still have no structure around it? Girl… that confusion will drain you faster than a slow month ever could.

IN THIS EPISODE

Today we’re talking about:

• Why most new entrepreneurs struggle with paying themselves
• The biggest money mistake side hustlers make early on
• Why you NEED a separate business bank account
• The simple “Owner’s Pay Formula” you can start using immediately
• How to split your business income for taxes, operations, and owner’s pay
• The difference between reinvesting everything vs building sustainably
• Why your 9-to-5 paycheck is actually helping you start a business strategically
• How to avoid burnout while growing your business
• What an owner’s draw actually is (without the confusing accountant language)
• Why paying yourself—even just $50—changes how you see your business

KEY TAKEAWAYS

✨ A business that runs on sacrifice instead of systems will eventually collapse.

✨ Your side hustle income should not be floating around in your personal account with your direct deposit.

✨ Structure creates clarity. Clarity creates control.

✨ Paying yourself is not a reward for “making enough money.” It’s a habit that builds sustainability.

✨ Your 9-to-5 is giving you something most entrepreneurs wish they had: stability and runway.

✨ You do NOT need to replace your salary overnight to start treating your business like a real business.

THE OWNER’S PAY FORMULA

A simple beginner split for service-based businesses:

• 25–30% → Taxes
• 10–20% → Business Operations
• Remaining → Owner’s Pay / Business Growth

The percentages may shift depending on your stage of business, but the point is this:

You decide BEFORE the money comes in where it’s going.

Not after.

You will learn about: 

start a business, side hustle, how to start a business while working full time, paying yourself as a business owner, entrepreneur tips, business finances for beginners, women entrepreneurs, side hustle income, small business money management, owner’s draw explained, business systems, LLC beginner tips, corporate girl entrepreneur, grow your business, 9-to-5 entrepreneur, passive income, business strategy for women, startup finances, building a business while employed, business budgeting

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

If I’m being honest, messaging has humbled me more times than I’d like to admit.

For the longest time, I thought if people weren’t buying, it meant I needed to change the offer, lower the price, or completely pivot my business. But the real issue? My messaging wasn’t making people feel anything. I was describing my business instead of actually selling it.

And if you’re building a side hustle while working a 9 to 5, that mistake is expensive. Because when you only have a few hours a day to grow your business, your messaging has to do the heavy lifting for you.

Today, I sat down with copywriter and messaging expert Lucy Bedewi from My Write Hand Woman to talk about the messaging mistakes quietly costing female entrepreneurs sales every single day.

We unpack the difference between explaining your offer versus making people feel like they need it, why bland messaging is hurting your brand, and how to stand out online in a world where AI is making everyone sound exactly the same.

If you’re trying to grow your business, improve your productivity, create better work-life balance, and eventually quit your 9 to 5, this episode is going to completely shift how you think about your messaging and sales copy.

Because your words matter more than you think they do.

In This Episode, We Talk About:

•  Why weak messaging is leaving money on the table 
•  The difference between describing vs. selling your offer 
•  Why female entrepreneurs struggle to communicate their value clearly 
•  How to create sales copy that actually converts 
•  The messaging strategy every side hustle owner needs 
•  Why “confused buyers don’t buy” 
•  How to stand out online without sounding generic 
•  Why AI is making everyone’s messaging feel the same 
•  The importance of having a strong point of view in business 
•  How to attract aligned buyers and repel the wrong ones 
•  Why your website matters more than constantly posting content 
•  Messaging tips for women balancing a business and a full-time job 

Episode Timestamps:

00:00 – The messaging mistake that changed everything for me
02:00 – Lucy’s journey to building a multi-six-figure copywriting business
03:00 – Why messaging matters even more when you’re building a side hustle
05:00 – The power of clarity in sales copy
06:00 – Why weak messaging has no point of view
07:00 – How AI is making everyone’s marketing sound the same
08:00 – What a strong brand voice actually looks like
10:00 – Why buyers care more about themselves than your offer
12:00 – Messaging advice for women still working their 9 to 5
13:00 – Before-and-after examples of stronger messaging
16:00 – Demographics vs. psychographics in marketing
18:00 – Why your messaging should match how your buyers want to buy
20:00 – Where to focus first when improving your copy
21:00 – Building a brand while still employed
23:00 – Managing messaging across multiple businesses
25:00 – The biggest messaging mistake quietly costing women money

Connect With Lucy

Learn more about My Write Hand Woman and follow Lucy for messaging, branding, and sales copy advice for female entrepreneurs ready to grow their business and stand out online.

Follow Lucy on Instagram: @mywritehandwoman

Listen to her podcast: Unicorn Messaging 

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

I used to think burnout meant I needed rest. More sleep. A vacation. Better boundaries. A weekend off.

But the truth? Burnout was actually exposing the holes in my business strategy.

In this episode, I’m sharing a very real conversation about what burnout actually looks like when you’re trying to balance a 9-to-5, a growing side hustle, content creation, life responsibilities, and somehow still maintain work life balance without completely losing yourself in the process.

Because if you’ve ever opened your laptop and had absolutely nothing left to give… girl, I know that feeling.

And I need you to know this:
 Burnout does not mean you’re not cut out to be a successful female entrepreneur.

In This Episode, I Talk About:

•  Why I believe burnout is a business diagnostic, not just exhaustion 
•  The moment I realized my business strategy didn’t account for my actual human capacity 
•  Why rest alone won’t solve burnout 
•  The difference between having time and having capacity 
•  My “Capacity Equation” and why energy matters just as much as hours 
•  How adrenaline helped me start my business — but couldn’t sustain it 
•  The Needle-Moving Test I use to prioritize what actually matters 
•  The “Stop, Swap, Shift” framework we teach inside The Reset Room 
•  Why recovery has to be built into your business systems before burnout hits 

 Key Takeaways:

✨ Burnout is usually a systems problem, not a personal failure
 ✨ Time without energy still equals zero capacity
 ✨ Not everything in your business deserves the same level of urgency
 ✨ Sustainable growth requires intentional recovery
 ✨ Simplifying your business is strategic, not lazy

Ready to build the business that replaces your 9-to-5?

👉 Join us inside the Clocked Out Collective at start.clockedout.media.

Please leave a 5-star rating and review. It genuinely helps the show reach more women who are trying to build a side hustle, create financial freedom, and find work life balance without burning themselves out in the process.

And remember:
 The best part of today is you.

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

In today’s episode, I sat down with AI strategist and systems expert Tate to talk about what it really looks like to use AI strategically as a nine-to-five founder building a business on the side.

And no, we’re not talking about typing one sentence into ChatGPT and hoping for the best.

We’re talking about:✨ buying your time back✨ automating repetitive business tasks✨ using AI as a strategist, thought partner, and operator✨ building systems that help you scale without hiring a huge team✨ and learning how to actually become AI literate in a world that is rapidly changing

This conversation honestly blew my mind because even though I already use AI heavily in my business, Tate introduced me to tools and systems that completely changed how I think about productivity, delegation, and scaling sustainably.

Inside this episode, we talk about:

• Why most people are still getting mediocre results from AI
• The biggest mistake beginners make when using ChatGPT and Claude
• The difference between “playing around” with AI vs. strategically implementing it
• How I use AI to manage my full-time job, podcast, membership, and skincare brand simultaneously
• Why Claude has become my favorite AI tool for business
• How to automate repetitive tasks in your business
• Using AI for content planning, client communication, and marketing strategy
• What AI literacy actually means (even if you don’t consider yourself “techy”)
• How to scale your business with AI without burning yourself out
• The tools Tate swears by for founders and entrepreneurs

Some of the tools we mentioned:

• Claude AI
• ChatGPT
• Claude Connectors
• Claude Code
• Whisper Flow
• Notion
• Google Workspace Integrations

Ready to build the business that replaces your 9-to-5?
👉 Join us inside the Clocked Out Collective at start.clockedout.media.

Don’t forget to:⭐ Leave a 5-star review on Apple Podcasts & Spotify🎥 Subscribe on YouTube📲 Share this episode with your business bestie

AI for entrepreneurs, AI for women entrepreneurs, AI tools for business owners, ChatGPT for business, Claude AI, AI productivity tools, how to use AI in business, AI for small business owners, AI for content creation, women in business, side hustle tips, nine-to-five entrepreneur, AI systems for entrepreneurs, productivity hacks for entrepreneurs, business automation tools, AI strategy for founders, how to scale a business with AI, AI literacy, AI marketing tools, business systems for women entrepreneurs

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

 this episode, I'm pulling back the curtain on how I built a real, revenue-generating business in just 90 minutes a day—while still working my 9–5, maintaining my relationships, and protecting my peace.

If you've been telling yourself you don't have enough time to grow your side hustle, I'm going to lovingly challenge that belief.

Because the truth is, time usually isn't the problem.

This isn't a hype episode. I'm not telling you to quit your job tomorrow. I'm sharing what it actually looks like to build a business in the messy middle—while balancing work, life, and the dream of becoming a full-time entrepreneur.

If you're a female entrepreneur building a side hustle and wondering how you'll ever make the leap, this episode is for you.

💡 What You'll Learn

•  Why 90 minutes a day is a strategy—not a limitation 
•  The truth about "not having time" and what's really happening instead 
•  How I identified my revenue-generating activities and cut out the noise 
•  Why I didn't start from scratch—and why you shouldn't either 
•  My 4-Step Capacity Ladder: 
  •  Stabilize 
  •  Simplify 
  •  Systemize 
  •  Sustain 
•  How my 9–5 supports my long-term goal of quitting my job to start a business 
•  Why "done" became my most powerful business strategy 

🔑 Key Takeaways

•  Limited time creates clarity—and clarity creates results 
•  You're probably already sitting on your next business idea 
•  Consistency will always outperform burnout 
•  Your 9–5 isn't holding you back—it's helping you build safely 
•  The fastest way to grow your side hustle is to start before you feel ready

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

Girl... if your paycheck is only covering expenses and not helping you build wealth, we need to talk.

Because your 9–5 isn't the obstacle.

It's the opportunity.

In this episode of Boss Babe Reset, I'm sharing a behind-the-scenes snippet from a live masterclass inside The Reset Room where we unpacked how to strategically use your salary to build a business, create work-life balance, and fund your future without making reckless decisions.

And let me tell you... there was a moment during this conversation that had me questioning my entire financial plan.

It was THAT good.

This isn't another "quit your job and trust the universe" conversation.

This is about building a sustainable exit strategy while you're still collecting a paycheck.

💡 In This Episode, We Cover:

•  Why treating your salary like survival money is slowing down your business 
•  How to turn your paycheck into startup capital for your side hustle 
•  The emotional blocks keeping you stuck in your 9–5 
•  Why desperation energy can hurt your sales 
•  How to build a financial exit plan that actually works 
•  The difference between budgeting and creating a real business strategy 
•  Where female entrepreneurs should invest first 
•  Why your business expenses need to align with revenue 
•  How negotiating your salary can accelerate business growth 
•  The mindset shift from employee to entrepreneur 

🔑 Key Takeaways

•  Your 9–5 is not the enemy—it's your business investor 
•  Financial pressure creates desperation, and customers can feel it 
•  Entrepreneurship exposes more than money issues—it exposes mindset issues 
•  Building a side hustle becomes easier when you're making strategic financial decisions 
•  The goal isn't to escape your job quickly—it's to leave on your terms 

When you remove financial pressure, everything changes.

You sell differently.

You show up differently.

You make better decisions.

And that's what creates sustainable growth.

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Ready to build the business that replaces your 9-to-5?

👉 Join the Clocked Out Collective 

 if I told you the reason your business hasn’t taken off yet… isn’t because you need more time—but because you haven’t tested it yet? In today’s episode, I’m breaking down the real truth about launching your business—especially if you’re building a business while working a 9 to 5 like I was. Because listen… validation is NOT launching. And once I learned that? Everything changed. I’m sharing the exact mistakes I made when trying to start a business, how I wasted time (and money 😅), and what I wish I did instead to validate my side hustle faster—with way less stress. If you’re a female entrepreneur sitting on an idea, overthinking your next move, or waiting to feel “ready”… this episode is your wake-up call. What I cover in this episode: Why validation is NOT the same as a business launch  The biggest mistake I made before starting my membership  How to validate your business idea without quitting your job  The concept of “micro-tests” (and why they’re everything)  How your 9–5 is actually funding your business launch (yes, really)  What REAL validation looks like (hint: it involves money 💸)  Simple ways to test your side hustle idea TODAY  How to stop wasting time on unvalidated ideas  The biggest takeaway: You don’t need a website. You don’t need a logo. You don’t need a full-blown launch plan. You need one real test. Because the goal right now? It’s not income—it’s information. If this episode is hitting a little too close to home and you’re like “okay… but what do I actually do next?”—I got you. I created a free 5-minute training specifically for women who are building a business while working a 9 to 5. I break down the exact framework you need to go from idea → validation → momentum (without burnout). ✨ Go watch it here: Build.BossBabeReset.com And if you’re ready for deeper support, accountability, and a real plan to grow your business without sacrificing your energy—come join me inside The Reset Room. This is my membership designed for the 9–5 founder who’s serious about building something that actually pays her. Action Steps (Do This This Week): Talk to at least 5 real people about your idea (not friends/family)  Ask: “Would you pay for this?”  Run ONE small test (post, poll, DM, or offer)  Look for real signals (time, emails, or money—not compliments)  If you loved this episode: Leave a 5-star rating & review—it helps more women like you find the show 💛 And don’t forget to share this with another boss babe who’s ready to finally start her business. launching your business, building a business while working a 9 to 5, side hustle, female entrepreneur, business launch, start a business Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

If you’re building a business while working a 9 to 5… we need to talk about the one thing that might be keeping you stuck—and it’s not your time, your strategy, or your consistency.

It’s the way you’re thinking about what you’re building.

Because the label you give your business? That’s the ceiling of how big it’s allowed to become.

In today’s episode, I’m breaking down why calling your business a “side hustle” is actually holding you back—and how shifting into a founder mindset will completely change how you show up, make decisions, and scale… without burning out.

This one is for every female entrepreneur navigating burnout, trying to find work-life balance, and building something real after clocking out of their 9 to 5.

In this episode, I talk about:

Why “side hustle” vs. “business” is more than just semantics 

How your self-concept impacts your pricing, time, and decisions 

The hidden reason you feel stuck building your side hustle 

How to shift into a CEO mindset (even while employed) 

Why your 9 to 5 is actually your biggest asset—not your limitation 

The truth about burnout when building a business on the side 

How to start treating your business like a priority (without quitting your job) 

Let’s be real…

You’re not struggling because you’re not capable.

You’re struggling because you’re trying to build something serious… while treating it like something casual.

And that ends today.

If you’re ready to stop spinning your wheels and actually start making progress while working your 9 to 5, I created something specifically for you.

I break down the exact process inside my quick 5-minute training for women building a business on the side.

✨ Go watch it here: Build.BossBabeReset.com

And if you’re ready for deeper support, structure, and accountability—

inside my membership The Reset Room, we focus on maximizing your CEO hours so you can grow your business without sacrificing your sanity or your work-life balance.

If this episode hit for you, take a screenshot, share it with another woman building her business while working a 9 to 5, and tag me. We do not gatekeep over here.

And don’t forget to leave a 5-star review—it’s the best way to support the show and help more female entrepreneurs step into their founder era.

burnout, building a business while working a 9 to 5, side hustle, female entrepreneur, work life balance, founder mindset, CEO habits, start a business while employed

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

Today, I’m breaking down the truth about burnout and why most advice out there isn’t helping you if you’re a female entrepreneur building a business while working a 9 to 5.

Because let’s be real… This isn’t just about being tired. This is about feeling disconnected, questioning everything, and trying to balance your job, your side hustle, and your identity—all at the same time.

I’m sharing what burnout actually looks like when you’re in your “dual role” era, why it hits harder for founders, and how to start fixing it from a systems (not self-blame) perspective.

If you’ve been struggling with work life balance, feeling stuck in your business, or wondering why you’ve lost your spark… this episode is for you.

What I Talk About:

Why burnout is NOT just exhaustion (and what it really feels like) 

The difference between employee burnout vs. entrepreneur burnout

The 3 pillars of burnout: emotional exhaustion, cynicism, and reduced effectiveness 

Why building a side hustle while working a 9 to 5 creates a unique kind of pressure 

The concept of identity burnout (this one hits different) 

Invisible labor and the mental load of being a female entrepreneur

Why you feel drained before you even start working on your business 

The real reason your work life balance feels off Burnout as a systems failure—not a personal failure

The 2 phases of recovery: rest vs. redesign 

How to identify what actually needs to change in your structure 

If you’re serious about building your business while still working your 9 to 5, I created something specifically for you.

✨ Watch my free 5-minute training where I break down the exact process every successful 9–5 founder follows: Build.bossbabereset.com

And if you’re ready to go deeper, come join me inside The Reset Room—my membership designed to help you reclaim your time, energy, and capacity so you can actually grow your business without burning out.

If this episode hit home for you:

Follow the podcast so you don’t miss what’s next 

Share this with another woman building her business while working a 9 to 5 

Leave a 5-star review—it helps this message reach more female entrepreneurs like you 

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.

👉 ⁠⁠⁠Join The Reset Room ⁠⁠⁠. The private membership for high achievers ready to reclaim their time, reduce burnout, and scale without sacrificing themselves.✨

What if the thing you're trying to escape is actually funding your future empire? Girl, we need to talk.

I hear it every single day — "I hate my job, I just want to get out." And listen, I get it. But that I'm just surviving until I leave energy? It can have the complete opposite effect on the business you're trying to build. Your nine-to-five is not a waiting room. It is a classroom — and somebody else is footing the tuition.

In this episode, I'm sharing how I took a purposeful pay cut, left forensics, became an EA at a private equity firm, and got a boots-on-the-ground MBA in business while building Silkenn on the side. I was sitting in rooms with former CEOs of Airbnb. I was watching how companies scale, how capital moves, how leaders think — and I was getting paid for it. That wasn't a detour. That was data.

We talk about:

Why strategic employees get an education and a paycheck

How to position yourself in roles that teach your business what it needs to know

The network you are sleeping on at your current job

Why your paycheck is your biggest competitive advantage as a female entrepreneur building on the side

You are not late. You are resourced. Use it.

🎯 Free 5-Min Training → build.bossbabereset.com

The exact process every woman making progress while employed goes through — broken down for you in five minutes. Go watch it.

💼 Join the Reset Room → bossbabereset.com

The membership for the nine-to-five female entrepreneur building with intention. This is the room.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to build the business that replaces your 9-to-5?

 Join us inside the Clocked Out Collective at start.clockedout.media.

Clocked OUT is a business growth and marketing podcast for women entrepreneurs building a business while working a 9-to-5. Hosted by Ericka Nicole, the show delivers actionable business growth strategies, marketing tips, sales strategies, and real entrepreneurship advice to help you attract more customers, generate leads, increase sales, and grow a profitable business while working full-time. From creating offers that sell and improving your marketing message to social media marketing, content marketing, email marketing, sales funnels, lead generation, and sales automation, Clocked OUT helps women turn their side hustles into sustainable businesses. Whether you're struggling with inconsistent revenue, low sales, finding your target audience, converting followers into paying customers, or balancing entrepreneurship with your corporate career, you'll learn practical strategies to build toward consistent $10K+ months and eventually replace your 9-to-5 paycheck.