Clocking In with Haylee Gaffin - Podcast for Podcasters about Podcasting

How can you earn an income from your podcast outside of monetizing? Today’s episode is the last in my series on becoming a paid podcaster, and I’m sharing a number of ideas of how you can leverage your podcast for paid events. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

How you position your podcast (2:08)

Becoming a paid speaker (3:16)

Highlight your experiences (3:47)

Invite event hosts onto your show (5:08)

Invest time into your content (6:16)

Practice speaking (6:54)

Offer the host the opportunity to sell on your podcast (9:09)

Hosting events with live podcast recordings (10:08)

Pitch a live podcast recording with the host (12:12)

Offer the VIP tier (13:17)

Leveraging when there is no speaker budget (13:59)

The power of your own events (15:33)

Podcast Resources:

Mic Check Retreat: gaffincreative.com/retreat

Mic Check Society: gaffincreative.com/mcs

Episode 129 Podcasting With The Experts: gaffincreative.com/129-podcasting-with-the-experts-live-panel-recording

Episode 130 I Asked 8 Podcasters to Share Podcasting Advice: gaffincreative.com/130-i-asked-8-podcasters-to-share-podcasting-advice

Instagram: instagram.com/hayleegaffin

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/CAFlzaZFPfJ

Hosted on Acast. See acast.com/privacy for more information.

Is it your goal to turn podcast listeners into paying clients? In today’s episode, I’m continuing my series on becoming a paid podcaster, and sharing the strategies that my clients and I use to sell our services and offers through our podcasts. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

Your podcast has to give value (3:17)

Speaking to your listener’s needs (6:48)

Decide what you’re selling (9:28)

Have a CTA strategy (13:06)

Build relationships with listeners (15:27)

Value-based marketing (18:25)

Creating episodes that sell offers (19:31)

What you should be selling (20:19)

Tracking your sales (25:21)

Podcast Resources:

144: Making More Money with Sponsors through a Holistic Campaign [Becoming a Paid Podcaster]: gaffincreative.com/making-more-money-with-sponsors-through-a-holistic-campaign

139: How Vulnerable Should I Be On My Podcast?: gaffincreative.com/139-how-vulnerable-should-i-be-on-my-podcast

54: Podcast Pitches and Guest Communication: gaffincreative.com/podcast-pitches-and-guest-communication

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/hlj5bK4dMqB

Hosted on Acast. See acast.com/privacy for more information.

Do you have a podcast sponsorship strategy? In today’s episode, I’m continuing my series on becoming a paid podcaster, and sharing my tips for creating a holistic approach to working with sponsors. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

Your business ecosystem (2:21)

Set an objective (3:53)

Podcast sponsorship packages (5:03)

Collaboration with partners (7:46)

Considering additional assets (8:09)

Creative control and revisions (10:59)

Sponsors want reports (13:04)

Baked-in versus dynamic ads (15:38)

Checking in after a campaign (17:32) 

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/LoqR2mhBsWR

Hosted on Acast. See acast.com/privacy for more information.

How many ways can your podcast generate revenue? In today’s episode, I’m continuing my series on becoming a paid podcaster, and diving into some inspiration for monetization. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

Why you should be monetizing (1:42)

Ethical monetization (2:20)

Listener donations and crowd-funding (3:34)

Premium content and subscriptions (5:00)

Affiliate marketing (7:00)

Sponsors, advertisers, collaborators (8:36) 

Selling merch (12:22)

Selling products (14:28)

Hosting live events (15:36)

Selling your services (18:22)

Speaking opportunities (20:43)

Licensing and syndication (21:17)

Networks (23:25)

Podcast Resources:

135: 5 Tools You Can Earn Affiliate Income on as a Podcaster

Sign up for Buy Me a Coffee

Buy Me a Coffee

Mic Check Retreat: gaffincreative.com/retreat/

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/DRxTOVOpFLU

Hosted on Acast. See acast.com/privacy for more information.

Do you view your podcast as a passion project or a revenue-generating business strategy? In today’s episode, I’m kicking off a new series all about becoming a paid podcaster, and diving into the various podcast identities you may connect with. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Important Sections:

How do podcasters view their podcasts? (1:42)

The passion project (2:37)

The revenue generator (4:29)

The side-hustler (5:30)

The full-time podcaster (6:14)

The business or marketing strategy (7:54)

Podcast Resources:

Mic Check Retreat: gaffincreative.com/retreat/

Let’s Grab Drinks: podcasts.apple.com/us/podcast/lets-grab-drinks/id1670781228

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/FXZVDUyK7Bk

Hosted on Acast. See acast.com/privacy for more information.

Can SEO have an impact on your podcast success? In today’s episode, I’m sharing how to optimize both your website and your podcast players for better SEO and greater results for your podcast. 

If you're constantly thinking, "How can I grow my podcast," then this show is for you!

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Review the Important Sections:

How SEO enhances your podcast (2:30)

Your description, show notes, and blog post (4:37)

Podcast players (7:18)

Website SEO (11:39)

Optimizing your blog posts (14:01)

SEO tools (18:34)

Common misconceptions around SEO (20:00)

Podcast Resources:

Ausha: https://www.ausha.co/

Women In Podcasting Awards: gaffincreative.com/wip

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/LzJbs8GkSNb

Hosted on Acast. See acast.com/privacy for more information.

Do you have an email marketing strategy for your podcast? In today’s episode, I’m sharing how I have revamped my email marketing strategy and the difference that it has made in my podcast listenership. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

I started taking my email list seriously (2:14)

Starting with my welcome sequence (3:24)

Driving my audience to my episodes (5:39)

Sending past subscribers through the sequence (6:52)

Shifting the way I write my newsletters (10:57)

Three considerations for impactful emails (13:38)

What link to use in your email (14:52)

Do you have to talk about your episode every single week? (19:12)

Mentioned in This Episode:

Women In Podcasting Awards: gaffincreative.com/wip

Podlinks: gaffincreative.com/podlinks 

Flodesk: gaffincreative.com/flodesk

Hoppy Copy: gaffincreative.com/hoppycopy

Episode 133 Make It Easy for Your Listeners to Find Your Podcast: gaffincreative.com/133-make-it-easy-for-your-listeners-to-find-your-podcast

Instagram: instagram.com/hayleegaffin

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/zJJk2vrkErD

Hosted on Acast. See acast.com/privacy for more information.

How vulnerable should you really be on your podcast? In today’s episode, I’m sharing why you as a business owner should get vulnerable for your audience, plus best practices for doing so. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is a podcast about podcasting and is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

The fine line of vulnerability (1:55)

Why it depends on your audience (3:11)

The four categories of vulnerability (4:13)

The oversharer (5:01)

Sharing where necessary (6:19)

Spinning your failures into lessons (8:34)

Never sharing (10:52)

My vulnerable episodes (13:19)

Mentioned in This Episode:

093: Giving Up a Dream that No Longer Serves You: gaffincreative.com/giving-up-a-dream-that-no-longer-serves-you

086: Be All There: gaffincreative.com/be-all-there

020: How We Paid Off Our House in Five Years; gaffincreative.com/how-we-paid-off-our-house-in-five-years

014: Overwhelmed? You Can Take A Break: gaffincreative.com/overwhelmed-you-can-take-a-break

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/p8PHmcpfVp1

Hosted on Acast. See acast.com/privacy for more information.

Why should you consider republishing an older episode of your podcast? In today’s episode, I’m sharing why to republish, how to determine which episodes to re-air, and best practices for strategic success with your republished episodes. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is a podcast about podcasting and is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

Why would you want to republish an older episode? (1:43)

Which episodes you should republish (7:01)

Episodes to avoid republishing (9:26)

How to republish (12:17)

Mentioned in This Episode:

Episode 092: Cheering You On for International Women’s Day: gaffincreative.com/cheering-for-you-on-international-womens-day

Episode 134: Accessibility In Podcasting with Myrna Daramy: gaffincreative.com/134-accessibility-in-podcasting-with-myrna-daramy-ig-live-replay

Episode 136 - not yet released

Joy's Replay Example: https://podcasts.apple.com/us/podcast/best-of-reset-your-business-with-a-mid-year-review/id1612478975?i=1000664355022

Stephanie's Replay Example: https://podcasts.apple.com/us/podcast/77-check-these-things-off-before-you-go-on-vacation-replay/id1667341933?i=1000661513806

Molly's Replay Example: https://podcasts.apple.com/us/podcast/62-9-tips-to-overcome-your-toxic-relationship-with/id1664206499?i=1000651170058

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/pMTbYGxFpwg

Hosted on Acast. See acast.com/privacy for more information.

What are the unwritten rules of podcasting? In today’s episode, I’m addressing the commonly misheld beliefs that I hear about podcasting and why there are actually no rules for having a successful podcast. 

Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. 

Clocking In with Haylee Gaffin is a podcast about podcasting and is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.

Time-stamps:

There is one right way to do podcasting (2:43)

There are a specific number of episodes per season (3:12)

You need an intro and outro (6:05)

Less than 100 downloads is bad (9:02)

One day of the week is a better release date than the others (14:28)

Mentioned in This Episode:

Buzzsprout Stats: buzzsprout.com/stats

Blog: How Many Downloads is Good for a Podcast

Episode 67: Understanding Your Podcast Numbers

Instagram instagram.com/hayleegaffin

Connect with Haylee:

instagram.com/hayleegaffin

Gaffincreative.com

micchecksociety.com

Review the Transcript: https://share.descript.com/view/h9oDEvU9VLx

Hosted on Acast. See acast.com/privacy for more information.