In episode 11 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with GM of DTC for Clorox, Jackson Jeyanayagam to discuss strategies for driving sales and engendering positive feelings in teams that may be feeling isolated.

The three discussed the following tactics and strategies for navigating the ongoing lockdowns — some with timelines, some without — across the country:

Being where your customers are with Amazon

Testing every channel you can with widespread lowered ad costs

Leveraging influencers from expected and unexpected sources

Engaging with your team empathetically

Bringing that empathy into your marketing messaging

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/