COVID-19 Retail Pulse Live

In episode 17 of the Marketing Pulse: Live, Ryan and Joe were joined by Ovadia Labaton, co-founder of The Perfect Jean, a Brooklyn-based performance denim brand. The main focus of our conversation was around content creation and engagement. Ovadia came prepared with tons of ideas around content and how to approach your contribution margin, how to deal with people trolling your comment threads, and how to get content featuring customers with your products for free.

Aligning your marketing team on key business metrics to get the most out of your budget

How to open up and direct dialogue with your customers through engaging comment feeds and an active social media presence

How to engage and incentivize your audience to create world-class UGC

Using low inventory as an opportunity to capture emails

How to approach product pages as content to further engage buyers during a purchase

To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/

https://within.co/

https://www.bouncex.com/

https://theperfectjean.nyc/

In episode 17 of the Marketing Pulse: Live, Ryan and Joe were joined by Jarrad Berman, Vice President, TZP Group, a private equity firm focused on investments in lower-middle market business services and consumer companies in the United States and Canada. We spoke with Jarrad on Blackout Tuesday, not long after the murder of George Floyd, and our conversation focused mainly on what brands and individuals can do to put an end to systemic racism and its ripple effects. 

How to support your employees who join in the protests and social media takeover in one of the most critical political moments of our time.

Why you should pause all media spend even if you’re tempted by the low CPMs (which are a result of brands and advertisers the world over pausing their media spend). 

Why you should postpone all product launches — because not only will your product launches go largely unnoticed, those who do notice will find it insensitive to the moment.

What you could do versus what you should do — be more than a BLM advocate, be a BLM example. 

To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/

https://within.co/

https://www.bouncex.com/

https://www.tzpgroup.com/

In episode 16 of the Marketing Pulse: Live, Ryan and Joe were joined by Matt Gehring, SVP of Growth at Rothy's, the San Francisco-based direct-to-consumer fashion company focused on creating sustainable, fashionable products from recycled material. Our discussion with Matt covered a wide range of topics, including:

Maintaining your content cadence with user-generated content

Testing content types — channels, messaging, visuals — to find what grabs your audience’s attention

How taking small steps when experimenting with new marketing initiatives or optimizing existing ones will ensure the greatest insights and long-term growth

Focusing on authentic product imagery to capture attention in the infinite scroll of social channels

Building up-sell opportunities into the checkout experience without seeming sleazy

Segmenting and testing against audiences to learn how your audience has changed since early March — and rest assured, we’ve all changed.

In episode 15 of the Marketing Pulse: Live, Ryan and Joe were joined by Laura Joukovski, President of Global Fashion Brands at TechStyle Fashion Group. Our discussion with her today covered a wide range of topics, including:

Behaving opportunistically in the media landscape

Approaching LTV in a way different way

Leaning into the channels that your customers spend time on

Leaning into current events, but doing so respectfully

To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/

https://within.co/

https://www.bouncex.com/

https://techstylefashiongroup.com/

https://www.savagex.com/

https://www.justfab.com/

https://www.shoedazzle.com/

https://www.fabkids.com/

https://www.fabletics.com/

In episode 13 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Rob Schutz, Co-founder and Chief Growth Officer of Ro, the family of health companies that include Roman, Rory, and most recently Zero, a smoking-cessation health company that combines medicine and telehealth to support people in their effort to quit smoking. 

The three discussed how to support the mental health and overall functioning of teams and individual employees during this crisis, touching on topics like:

Alter your communication based on the channel

Address areas of conflict 

Equally focus on internal teams

Create empathizing branding for your company 

Don't stop your marketing efforts

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/

https://within.co/

https://www.bouncex.com/

https://ro.co/

https://www.getroman.com/

https://www.hellorory.com/

https://quitwithzero.com/

https://ro.co/pharmacy/

https://www.getroman.com/plenity/

https://www.getroman.com/health-guide/

In episode 13 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Divya Gugnani, co-founder of beauty and makeup brand Wander Beauty, a line of multitasking beauty essentials, to keep women everywhere gorgeous on the go. 

The three discussed places to look to test out new strategies for your business, such as:

Investing more in Facebook & Instagram while CPMs are down

Leveraging real people to help you create content now

Changing your messaging based on the channel

Red teaming everything that you’re doing

Testing, testing, & testing again

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/

https://within.co/

https://www.bouncex.com/

https://www.wanderbeauty.com/

In episode 11 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with GM of DTC for Clorox, Jackson Jeyanayagam to discuss strategies for driving sales and engendering positive feelings in teams that may be feeling isolated.

The three discussed the following tactics and strategies for navigating the ongoing lockdowns — some with timelines, some without — across the country:

Being where your customers are with Amazon

Testing every channel you can with widespread lowered ad costs

Leveraging influencers from expected and unexpected sources

Engaging with your team empathetically

Bringing that empathy into your marketing messaging

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/

In episode 11 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Clifton Vaughan, who cofounded Natural Baby Shower with his wife Victoria Hampson to discuss driving new business growth as cities, states, and countries around the world see glimmers of light at the end of the COVID-19 tunnel. 

The three discussed the following tactics and strategies to tackle now in order to be optimally positioned for economic re-opening:

Focus on your email strategy

Maintain a relationship with your best customers

Explore new content channels

Reassess your merchandising approach

Leverage influencers in your campaigns

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/

In episode 10 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Tracy Heller, CCO of Universal Standard, the world’s most inclusive fashion brand, operating under the maxim that “style should be the only filter. Sizes 00 - 40.” 

The three discussed the following strategies as food for thought as the world adjusts to the new normal of seemingly endless lockdowns:

Shift promotion cadences to maintain brand credibility

Adjust onsite merchandising and messaging to serve current lifestyles

Align offerings with your charitable programs

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/

In episode nine of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Terence “Terry” Kajawa, founder of LUMA partners, a strategic advisory firm with a singular focus on digital media and marketing. At LUMA, Terry advises both established media and technology companies as well as digital growth companies. He is a recognized expert in the Internet and digital media sectors and is a popular speaker at leading industry conferences.

The three discussed how brands can thrive in the new normal by adopting best practices like:

Looking for arbitrage opportunities in paid media

Using customer LTV as a North Star (though perhaps with shorter lookback windows)

Increasing payment opportunities to reduce bottom-of-the-funnel friction for customers

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/