In episode nine of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Terence “Terry” Kajawa, founder of LUMA partners, a strategic advisory firm with a singular focus on digital media and marketing. At LUMA, Terry advises both established media and technology companies as well as digital growth companies. He is a recognized expert in the Internet and digital media sectors and is a popular speaker at leading industry conferences.

The three discussed how brands can thrive in the new normal by adopting best practices like:

Looking for arbitrage opportunities in paid media

Using customer LTV as a North Star (though perhaps with shorter lookback windows)

Increasing payment opportunities to reduce bottom-of-the-funnel friction for customers

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For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/