In episode 17 of the Marketing Pulse: Live, Ryan and Joe were joined by Ovadia Labaton, co-founder of The Perfect Jean, a Brooklyn-based performance denim brand. The main focus of our conversation was around content creation and engagement. Ovadia came prepared with tons of ideas around content and how to approach your contribution margin, how to deal with people trolling your comment threads, and how to get content featuring customers with your products for free.

Aligning your marketing team on key business metrics to get the most out of your budget

How to open up and direct dialogue with your customers through engaging comment feeds and an active social media presence

How to engage and incentivize your audience to create world-class UGC

Using low inventory as an opportunity to capture emails

How to approach product pages as content to further engage buyers during a purchase

To sign up for the next Marketing Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s Marketing Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s Marketing Pulse dashboard, visit: https://www.bouncex.com/covid-19/

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https://www.bouncex.com/

https://theperfectjean.nyc/