In episode 10 of the COVID-19 Retail Pulse: Live, Ryan and Joe sat down with Tracy Heller, CCO of Universal Standard, the world’s most inclusive fashion brand, operating under the maxim that “style should be the only filter. Sizes 00 - 40.” 

The three discussed the following strategies as food for thought as the world adjusts to the new normal of seemingly endless lockdowns:

Shift promotion cadences to maintain brand credibility

Adjust onsite merchandising and messaging to serve current lifestyles

Align offerings with your charitable programs

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/