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Closed Door Conversations with Jena and Sue
By Jena Waisman and Susan OlandBusiness
Closed Door Conversations with Jena and Sue episodes
- Business & Brand Strategy with Ashley Delaney from Loyal Brand Co.
On today's episode we're sitting down with Ashley Delaney from Loyal Brand co. Sue and Jena have worked with Ashley in the corporate world, through Good People Consulting with various clients, and now Sue and Ashley are bringing a variety of workshops at CO+ in Halifax and online. This episode is focused on business and brand strategy through Ashley's experience, and we're diving into new workshops that are anchored in building confidence in business.
47 min - Thoughts of resumes and defining your own success
Are resumes dead? Join us to hear our thoughts on the resume, if they're dying and why you should use it as a tool to tell a story about yourself (for now). We dive into how we define success and why its important to know what success means to you.
27 min - Social media basics & showing up purposefully
We're diving into the basics of social media and dicuss why you should use it as a tool to grow your personal brand and business and a few key things you should keep in mind.
25 min - Brand Marketing: the importance of creating an emotional connection with customers
On today's episode we were inspired by an Wall Street Journal article about airbnb's new marketing strategy involving more brand marketing and as a result it enabled them to lower their marketing spend, continue achieving a good ROI and better connect with customers. We're diving into the importance of building an emotional connection with customers to build brand loyalty vs. selling a product or simply generating leads.
22 min - Quiet Promotions & Business Etiquette
On today's episode we're talking about our take on quiet promotions and business ettiquette.
29 min - Marketing Thoughts: Tiffany x Nike Partnership and smart Superbowl ads
On today's episode we're discussing our thoughts on the Tiffany x Nike partnership, the strategic partnership between them and the unexpected backlash on social media. We're also reviewing the hype of Superbowl ads, how brands have learned to maximize their reach, and what we think of some of the best ads.
29 min - 16 min
- A renewed outlook, the importance of a budget and what we're doing to stay organized in 2023
On today's episode we're back with a little update on what we're doing to stay organized, motivated and more importantly consistent, in 2023.
33 min - Positive Social Media, Pinterest Learnings and New Book Recommendations
A morning with Jena and Sue to chat about Sue's experience at Social East, insight on the new Pinterest platform and creating a positive space, book recommendations and more.
24 min - Life updates, good reads, and the importance of a thoughtful customer experience
Tune in for a short coffee chat about new books we recommend, brands we love, the importance of a good customer experience and more.
19 min
About Closed Door Conversations with Jena and Sue
From the publisher's feed
We understand the value of a good mentor. Our hope is to provide bite-sized content that resonates with anyone wanting to learn more about business, make a shift in their career, start their own business, or just tune in for a few laughs. Our purpose is to educate and inspire you through personal experiences, as well as other industry
experts and their stories.