In this episode of Mission Matters, host Adam Torres interviews Mark Musselman, Coach, Trusted Advisor, and Speaker at MX5 Consulting. Mark shares his deeply personal journey of taking over his family business at 30, enduring its bankruptcy during the 2008 financial crisis, and emerging with a renewed mission: to help business owners and executives break free from pretense, confront hard truths, and lead with clarity. His story highlights the value of coaching, the complexity of family dynamics in business, and why intentional succession planning is vital for long-term success.

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