In this Mission Matters episode, Adam Torres interviews Ujwal Arkalgud, Managing Partner at Investment Ark, about his approach to uncovering the “invisible rules” that shape industries and drive decision-making. Drawing from his background in cultural anthropology and his successful exit from MotiveBase, Ujwal explains how entrepreneurs can identify hidden biases, adapt strategies, and build capital-efficient businesses. He also discusses his upcoming book, Invisible Rules, which offers a blueprint for reducing startup risk and improving product-market fit.